Why go through Dafolle?

Alpagga is a brand of alpaca wool clothing that wanted to stand out in an ultra-competitive market.

Their challenge? To create an identity that instantly communicates the premium quality of their materials without falling into the clichés of traditional luxury.

The brief in three words: natural, premium, distinctive.

We started with the brand platform to define their mission, values, and positioning. From there, we developed the complete branding: logo, colour palette, typography, and above all, a packaging strategy designed to reflect the quality of the product.

The result: a visual identity that blends the authenticity of the Andes (the origin of alpaca) with European modernity. Earthy but sophisticated colours. A typeface that evokes craftsmanship without feeling like "amateur homemade".

And above all, packaging that makes it clear from the moment you open it that this is not just any jumper.

This type of project is exactly what we do at Dafolle in strategic branding: starting from scratch (or almost) to create a brand that makes sense, stands out, and performs.

Because good branding is not just about