Website redesign
Does your site tell the story of the company you were three years ago, not today? Would your sales team rather send a PDF than a link to the site? Has the redesign been on the roadmap for two quarters, with nobody free to run it?
Good news: website redesign is what we do all year long.
A senior team that shows you two directions, applied to your real homepage, from week two.A new version every 48 to 72 hours, explained on video, in a subscription that replaces the quote and its amendments.A site built on Framer that your teams edit on their own from launch day, and that your AI understands.
Three calls that change a website redesign
The art direction is wild, the method isn't. What sets a Dafolle redesign apart from an agency redesign comes down to three choices, and none of them is a tool.
A dedicated team, from the first wireframe to launch
A senior lead designer who owns the project, Joffrey who runs it day to day, Geoffrey who builds it on Framer. The same people from kickoff to training, and a video with every delivery so you never lose track.
Next version
48h
A new version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
They chose Dafolle for their Website redesign
They chose Dafolle for their website redesign
A website redesign is judged by the numbers that follow.
+66%
conversion and +46% traffic after merging four WordPress sites into a single Framer site.
Rubika, digital design school
×2
inbound leads since the website redesign, run alongside the rebrand.
Camphouse, hospitality
+37%
leads on the same traffic after redesigning the conversion journeys.
Studi, online learning
2 full-time hires
signed within fifteen days of the new site going live, on the recruiting side.
Leverage, agency
How does a website redesign work at Dafolle?
No three-week audit phase or information architecture workshop to fill a schedule. We read your site, your numbers and your Metabrief, and show you two directions from week two. Then the project moves forward in tasks weighed in credits, delivered every 48 to 72 hours with a video. You track everything in Dafolle OS.
Days 1–3
Metabrief and kick-off
You fill in the Metabrief, we review your site and analytics, then kick off with your lead designer and Joffrey: goals, pages to redesign, what we keep. Tasks are sized and scheduled in Dafolle OS.
List of sized tasks
Access to Dafolle OS
Weeks 1–2
Two directions, shown in context
Two directions applied to your homepage with your real copy, walked through on video with a recommendation. You decide, and the whole site flows from that choice.
Decision 1: the direction
Figma file and Claap video
Weeks 3–5
Key pages in Figma
Homepage, offer, pricing, contact, on desktop and mobile. A new version every 48 to 72 hours, your feedback in comments, then the next one.
Mockups of the 4 to 6 key pages
Weeks 5–7
Design system and secondary pages
Components, styles and usage rules, then the templates rolled out: blog, case studies, team, legal pages, 404.
Decision 2: the pages are locked
Figma library
Weeks 7–10
Framer Development
Geoffrey builds the site: responsive, animations, CMS, forms connected to your CRM, technical SEO, redirects. You follow progress on a preview URL.
Site in QA
Weeks 10–12
QA, training, go-live
Tests on your key journeys and devices, a one-hour training, domain cutover. Then two weeks of error and performance monitoring.
Decision 3: the launch
Brand.md and recorded session
Then
The site keeps moving
New pages, new offers, tests, variations. Within the subscription if you keep it, by your teams otherwise: the site is yours.
Which website redesign fits your situation? Three levels, three timelines
We'll tell you which in a fifteen-minute call. And we'll also tell you when a redesign isn't the right answer.
About 1 month
Light redesign
Your identity holds up, your site has fallen behind the company. We redesign the pages that drive the decision and rebuild it all on Framer.
Homepage and two to three key pages
Lightweight design system
Framer development and redirects
Haltys: redesigned in two months, new collateral included.
2 to 3 months
Full redesign
The site no longer tells who you've become. Visual direction, 10 to 20 pages, design system, development, training.
Two directions shown in context
Key pages and secondary pages
Design system, Brand.md, Framer
Rubika, Invoxia, ASight: 30 pages in three months.
3 to 6 months
Repositioning and website
You're changing your target, your name or your ambition. Brand first, website second, with the collateral to match.
Brand platform and identity
Full website and design system
Deck, collateral, post templates
Pachamama, Scalability, Humanlinker.
In all three cases, the price is on the pricing grid: a monthly fee from €4,200 excl. VAT, with Framer development included from the Grow plan.
A handcrafted website redesign, for a site AI understands
Anyone can generate a site in ten minutes with Lovable, v0 or ChatGPT. The result: thousands of sites with the same gradient, the same cards and the same font. Want yours to look like all your competitors'? There are tools for that. Otherwise, there's art direction.
Art direction and design system, handcrafted
Two directions drawn by seniors, a design system built for your brand. That's what makes a site recognizable, and it's exactly what automatic generation can't do.
Then AI, to go faster without lowering the bar
Rolling out secondary pages, first coded version, content migration: we use Claude and Framer AI to produce faster what the design system has already decided.
A Brand.md for your own AI
Colors, typefaces, components, tone of voice, rules: your design system written for machines. Your teams generate a page with Claude or ChatGPT, and it stays on-brand. Framer connects to Claude via MCP.
Here's the paradox: the more your teams use AI to produce, the more handcrafted art direction will matter. It's what keeps your site from turning into AI slop.
Handcrafted
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for a website redesign
What if your website redesign has a narrower scope?
How much does a website redesign cost at Dafolle?
You pay for a redesign in months of subscription, not with a quote. Plan on about one month for a light redesign, two to three months for a full redesign with development. Plans start at €4,200 excl. VAT per month, Framer development is included from the Grow plan, and every task shows its credit weight before it starts. Details are on the pricing page.
How long does a website redesign take?
About one month for a light redesign: homepage and two to three key pages, rebuilt in Framer. Two to three months for a full redesign of 10 to 20 pages with a design system and development. Three to six months when the redesign follows a brand repositioning. Timelines mostly depend on how fast you approve: a new version every 48 to 72 hours on our side, feedback within two days on yours.
Do you start with a UX audit?
No, not as a three-week billed phase. We review your site, analytics and session recordings before the kick-off, and tell you what's holding it back. But the first thing you see, in week 2, is two directions applied to your homepage, not a report.
Framer or Webflow for the redesign?
Framer by default: your team edits a page in two clicks, hosting is included, and the site connects to Claude via MCP. Webflow when your team already knows it or your content architecture requires it, nested collections or memberships for example. For a site with several thousand pages, we look at Sanity and a custom front end.
Doesn't a site redesigned with AI look like all the others?
If you let AI decide, yes. That's why the two directions and the design system are handcrafted by senior designers. AI comes in afterward, to roll out secondary pages and code faster what's already been decided. Taste stays human, the tool speeds things up.
Who writes the copy for the new site?
You own the substance, we structure the form: one promise per page, argument hierarchy, calls to action. Mockups are designed with your real copy, not placeholder text. If you don't have a content team, a copywriting task is added to the project.
Will I lose my SEO with the redesign?
No, if the cutover is prepared: every old URL gets a 301 redirect, titles and descriptions are carried over or improved, the sitemap is submitted on launch day, and we monitor errors for two weeks. For Rubika, the redesign drove +46% traffic. For content strategy and link building, we work with your SEO agency, as we did with Risework on that project.
Will I be able to edit my site myself?
Yes, that's the point. You own the site and the Figma files. After a one-hour training, changing a text takes two clicks and adding a page takes five minutes in Framer. The design system and Brand.md make sure the new page looks like the others.
Who works on my redesign?
A senior lead designer who owns the project from the first screen to launch, Joffrey as day-to-day project manager, and Geoffrey, Framer developer, for the build and the cutover. Behind them, 12 senior designers, 0.5% of applicants accepted, no juniors.
What if a redesign isn't the right answer?
We'll tell you at the first meeting. Sometimes the problem is a landing page or a conversion funnel, sometimes the brand itself. Then we point you to the right scope, and the site waits its turn.