Is your site not converting? That's normal; 90% of websites are designed to look nice, not to sell.
We don't create "award-winning" websites that end up on Awwwards. We create websites that generate leads, reduce friction, and convert your visitors into customers. Strategic design, obsessive UX, persuasive architecture. No decorative bullshit.
*As Soon As Possible (tired of anglicisms)
+127%
Average increase in conversion rate after UX redesign
73%
B2B visitors leave a site if they do not understand the offer within 5 seconds. Does your site pass the test?
8 seconds
This is the time you have left to convince. Our job: to make these 8 seconds irresistible.
3 obsessions that make a Dafolle site convert better than average
We do not deliver Behance portfolios. We deliver websites that generate measurable leads, reduce friction to the bone, and convert your visitors into customers.
Persuasion architecture (not just a "tree structure")
We never start with Figma. We start by understanding your sales funnel, your customer objections, and your friction points. Then we build an information architecture that guides the visitor towards conversion. Each page has a specific job. Each CTA is placed according to the psychology of the journey.
Obsessional visual hierarchy (every pixel has a reason to exist)
A converting site is not a "balanced" site. It is an intelligently unbalanced site. The gaze should go exactly where we want, in the order we want. Size of titles, contrast, spacing, colour of CTAs: everything is calibrated to maximise attention on what matters.
Friction reduction (removing anything that slows down decision-making)
Every form field you add = -10% conversion. Every additional page in the funnel = -20% leads. Our job: to identify all unnecessary frictions and eliminate them.
Our ServicesWebsite
Everything you need, in a single subscription
01 /
Audit UX & Conversion
Comprehensive analysis of your current site: user journeys, friction points, heatmaps, session recordings. Report of quantified recommendations (estimated impact on conversion). Delivered in 1 week.
02 /
Conversion-focused redesign
New persuasion architecture, complete redesign, reduction of friction. We are not just redoing the design, we are rebuilding the sales funnel.
03 /
Progressive UX Optimization
Improvement of an existing site without a complete overhaul. We identify 3-4 quick wins that will generate a +30% increase in conversions within 4 weeks.
04 /
Design System & Consistency
Creating a scalable design system: reusable components, guidelines, pattern library. So that each new page adheres to conversion standards.
05 /
A/B Testing & Optimisation continue
Multivariate testing on key pages (homepage, pricing, landing pages). We iterate until we find the version that converts the best. Then we start again.
06 /
UX Research & User Testing
User interviews, usability testing, analysis of objections. We validate our design hypotheses with real people, not with our intuition.
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1
Research & Visitor Psychology
We do not start with Figma. We start by understanding your visitors: who they are, what they are looking for, what their objections are, where they get stuck in the current journey. User interviews, heatmap analysis, sales funnel audit.
Week 2
Persuasion architecture
We structure information to guide the visitor towards conversion. Hierarchy, navigation flow, placement of CTAs, management of objections page by page. Everything is designed to reduce cognitive friction.
Week 4
Key page design
Homepage, pricing, main product/service. Calibrated visual hierarchy, contrasting CTAs, reducing anything that distracts. You validate the direction before we break it down for the rest of the site.
Week 5
Design System & Secondary Pages
Creation of the design system (components, patterns), followed by implementation on secondary pages. Consistency guaranteed, scalability ensured.
Week 6 & 7
Development & Integration
Development on Framer or Webflow. Performance optimization, responsive design, tool integrations (analytics, CRM, tracking). Everything works, everywhere.
Week 8
Tests & Optimisation
User tests on key journeys. A/B tests if needed. Corrections, optimisations. We do not deliver until the conversion KPIs are green.
Why isn't your site converting?
The tools we use for Website
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What is the difference between "beautiful design" and "design that converts"?
Are you doing A/B tests?
How do you measure that a design "converts better"?
Are you working with our marketing/growth team?
How much does a UX/design overhaul cost at Dafolle?
Do you also do SEO / Content?
Can we see before/after images of your redesigns?