Motion design: a video that makes an impact, and sells your offer.
Feature launches, offer presentations, big event screens: senior motion designers who think about your message first, and AI to go further, never to replace them.
50+
motion design projects delivered at Dafolle
2 weeks
average production time
3
dedicated motion designers
Motion design
Your new feature deserves better than a LinkedIn post with three screenshots? Your offer takes ten minutes of meeting to explain, and prospects tune out by minute two? You're going on stage in front of hundreds of people, and you need a screen that leaves a mark?
Good news: motion design is the format that sells an offer best.
A storyboard approved with you before the first animated frame, so the video says what you want it to say.Three dedicated motion designers, backed by a team that knows your business goals and your audience.A video designed in 16:9, then cut into vertical clips for social, to get the most out of every second.
Three calls that change motion design
A video generated from a single prompt has no logic: you let the AI run and discover the result. Our three calls do the opposite, so the video you get is the one you expected from day one.
Motion · 40 s
Motion in phases, not in one prompt
Generating a video in one go means letting AI decide the logic for you. We split the motion into phases: the storyboard, the animation, then sound, subtitles and color grading. You approve each step, you stay in control end to end, and nobody discovers the final video on the last day.
AI in the process, not in charge
AI is challenging motion design, and we turn that into a strength. Claude, MCP-connected tools and Higgsfield save us time on transition ideas, sound and variations. You save days, and part of the budget.
Three dedicated motion designers, a team behind them
Three motion designers on your video, and a team of senior designers who can step in, review and add to it. They know your business goals and your audience: the video looks great, and above all it speaks to the people who need to hear it.
They chose Dafolle for their Motion design
They chose Dafolle for their motion design
Motion design is judged by where it's seen.
2 brands
brought together in a single motion piece to announce an acquisition, shown on a big screen in front of hundreds of people.
Koala, insurance SaaS
360°
for a twenty-second animation on a circular screen dozens of meters wide, at a trade show in Paris.
Doctolib, professional offers
1 launch
presented live in front of hundreds of viewers, then replayed on YouTube and in clips on social.
Humanlinker, sales prospecting SaaS
1 series
of motion pieces presenting the offer, built around the brand's mascots.
Camphouse, hospitality
How does a motion design project work at Dafolle?
A motion piece isn't made in one day, or in three. We move in phases: message and storyboard first, animation next, sound and subtitles last. Each phase comes with a video explaining our choices, and you approve before we move to the next. You track everything in Dafolle OS.
Day 1
The brief
Spoken or written: what the video needs to say, to whom, and where it will be seen. Event screen, website, social, sales meeting.
Brief approved
About 3 days
Visual directions
If you don't have a clear idea in mind: directions to define the look and feel of the motion. If you already know what you want, we go straight to the storyboard.
Optional
About 3 days
The storyboard
The frame-by-frame breakdown, the copy, and the pacing. If you need a script, we write it with you at this stage.
Decision 1: the storyboard
Week 2
The animation
In one or two deliveries depending on length and complexity: we approve the start of the animation before doing the rest.
First animated version
Weeks 2–3
Sound, voiceover, subtitles, color grading
Music locked in up front, sound design, voiceover, and subtitles, in several languages if needed. Then the final color grade.
Decision 2: the final version
Then
The formats
The motion piece in 16:9 for your website and screens, then cut into vertical clips for social media.
Exports per format
Which motion design for your project? Three levels, three lengths
Twenty seconds for a trade show or two minutes for a launch: the level depends on where the video will be seen. If video isn't the right format, we'll tell you that too.
1 to 2 weeks
Simple motion
About twenty seconds to present a feature or an announcement: some editing, no-frills animation, background music.
About 20 seconds
Simple animation
Background music
Doctolib: twenty seconds, on a 360° screen.
2 weeks to 1 month
Crafted motion
One minute for big announcements: real illustration, animation and transition work, with sound synced to picture.
About 1 minute
Crafted illustration and transitions
Sound, voiceover, subtitles
Koala, Humanlinker, Camphouse.
Up to 2 months
Signature motion
Two minutes, highly crafted effects and plenty of back-and-forth to sync picture, music and voice. It's the exception, and that's intentional.
About 2 minutes
Advanced effects and animation
Music, voice and picture synced together
For announcements you only get to make once.
Our motion pieces take two weeks to produce on average. A monthly fee from €4,200 excl. VAT, and the remaining time covers your other needs: ads, editing, assets.
Handcrafted motion design, pushed further with AI
An animated video can now be generated in minutes. Result: the same transitions, the same shapes, the same music as everywhere else. Want your launch to look like everyone else's? There are tools for that. Otherwise, there are still motion designers who know how to go beyond the basics.
Idea, storyboard and illustration, done by hand
The video's logic, the storyboard, the illustration: we delegate none of it to AI. Even as it improves, what it offers in motion stays basic, and that's exactly what we want to get you out of.
AI to elevate the motion designer's work
Transition and interaction ideas, enhanced footage, complex 3D shapes generated faster: AI enriches what the motion designer decided, it doesn't decide for them.
Sound, voiceover and subtitles, accelerated
Sound design, generated voiceover and subtitles in several languages: that's where AI is most relevant, and it's what saves you days without losing quality.
Here's the paradox: the more generated videos multiply, the more motion crafted by humans stands out. It's what gives your announcement the extra soul that makes it memorable.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
Do you also want motion that stops the scroll?
Start your motion video
The tools we use for motion design
What if your motion design has a narrower scope?
How long does a 40-second motion design video take?
Two weeks on average, up to a month depending on complexity. Forty seconds is the length we recommend most often: longer starts to drag, shorter feels a bit short. A simple motion piece of about twenty seconds takes one to two weeks.
Can you make a motion video in a few days?
Rarely, and on purpose. Motion design is a series of phases: thinking it through with you, sometimes exploring a visual world, the storyboard, the animation, then sound and subtitles. Each phase takes a few days and gets approved before the next. That's what keeps you from discovering, on the last day, a video that doesn't say what you wanted.
Who writes the script?
Up to you. If you have a clear idea, we go straight to the storyboard. If not, we write the script with you before drawing anything.
Are music, sound design, and voiceover included?
Yes. The music is chosen and locked in up front, then the animation is built on it. Sound design and voiceover are produced with AI, which does this job very well today. Barring exceptions, no need for a composer or a voice actor.
Do you handle subtitles in multiple languages?
Yes, with AI, quickly and cleanly. Useful when the same video runs in France and internationally.
Do you do 3D?
Yes, but it significantly extends timelines because of the modeling, even though AI saves us time. On the other hand, we don't do virtual reality, video games, or character design: our motion design is built for marketing and sales.
What formats do you deliver the video in?
We design in 16:9 first, for your website, presentations, and screens. Then we cut the video into vertical clips for social media, to get the most out of what you've invested.
Do you animate for the web too?
Yes, more and more: Lottie (JSON) animations for your website, and custom animations coded in HTML, lighter and more flexible thanks to AI.
Why Dafolle over a motion design studio?
The best-known studios do beautiful work, but they're expensive and only do motion. The cheapest ones often generate most of it with AI, and they miss that extra soul that makes a video memorable. With us, the price is known up front, and the same team covers the rest: ads, video editing, decks, collateral.
Motion design, video editing, or video ads: what's the difference?
Motion design is graphic: everything is drawn and animated. Video editing starts from your footage: we cut, frame, and time it, for a YouTube video or an interview. Video ads often mix both, with an ad performance goal and formats for each platform.