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Lovewall

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Services

Portfolio

About

Lovewall

Resources

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From the "feature factory" product to the product we actually use.

Your product has a problem: you are adding features that no one uses. The issue is not the development. It's the lack of user vision.

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Start AVQP*

*As Soon As Possible (tired of anglicisms)

68%

Features are never used (Pendo study 2023)

+89%

Average increase in engagement after user-centric redesign

8-12 weeks

From user research to the redesigned and tested product

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Why your product roadmap is a list of features that nobody uses

The tragedy of products designed in a vacuum, without ever speaking to users.

The "feature factory" syndrome

Your product accumulates features because the competitor has 47, so you need to have 53. Result? An overloaded interface, lost users, and 68% of features never used. You develop to develop. Not to solve problems.

01 /

Agencies execute without questioning

Traditional agencies take your brief, create mock-ups, and move on. The problem is they have never challenged your assumptions. You thought users wanted a complex dashboard? No one checked that. You discover the mistake 6 months after the launch.

02 /

A user-first designed product. Validated at every stage.

At Dafolle, we start by understanding the real user needs (interviews, analytics, tests). We don't design 50 features. We design the 5 that will really drive engagement. And we test each hypothesis before developing. Result: zero useless features.

03 /

Our ServicesApp/Product Design

Everything you need, in a single subscription

01 /

Systematic user research

User interviews, behavior analysis (analytics), usability tests. We do not guess. We know.

02 /

User impact prioritisation

We identify the 20% of features that generate 80% of the value. The rest is put on the shelf.

03 /

Prototypes tested before development

On design, on prototype, we test with real users. We iterate until validation. Only then do we move to development.

04 /

Inclusive scalable design system

Reusable components, living documentation. Your team can extend the product without having to recreate everything.

05 /

Collaboration Product/Design/Dev

We work in a triptych with your PMs and your developers. No tunnel. Synchronized sprints.

06 /

Post-launch follow-up & optimisations

We track usage metrics. We continuously optimize via A/B testing and adjustments based on data.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Week 1-2

Discovery & User Research

User interviews, analytics analysis, competitive audit. We understand the real problems before designing.

Week 3-4

Definition of product vision

We translate the research into product vision: job stories, key user flows, hypotheses to test.

Week 5-6

Prototyping & User Testing

We design clickable prototypes of priority flows. We test with 15-20 users. We iterate.

Week 7-10

Design UI & Design System

We finalize the interface, we build the design system (components, patterns). Handoff optimized for development.

Week 11-12

Support dev & Pre-launch validation

We support developers during the implementation. We confirm that the design is being followed. Adjustments if needed.

Post-launch

Metrics Tracking & Optimisations

We track commitment, retention, and the usage of features. We optimize through A/B tests and new iterations.

Ready to stop developing unnecessary features?

We analyse your current product and show you exactly which features are being used (or not) and why.

Talk to a human

See our projects

Ready to stop developing unnecessary features?

We analyse your current product and show you exactly which features are being used (or not) and why.

Talk to a human

See our projects

68% of developed features are never used. Guess why.

Because they were invented in-house. Never tested with real users.

Critères	Dafolle	Agency	Freelance
Methodology	User research + Design Thinking + User testing at every stage	Direct execution of the client brief (no questioning)	Design based on the freelancer's personal intuition
User research	Includes: user interviews, analytics, usability tests (15-20 users minimum)	Excluded (or sold extra = never done, "too expensive")	"I asked 3 friends and my girlfriend" (spoiler: not your target)
Feature prioritization	Based on actual user impact (we keep the 20% that create 80% of the value)	All features from the brief are developed (even the unnecessary ones)	Prioritization? We do everything you ask without discussion
Prototyping & testing	Clickable prototypes tested before development (validation of hypotheses)	Static mockups validated internally then sent to development	Figma mockups without prototype (the developers guess the interactions)
Design System	Living and documented design system (reusable components, scalable)	Basic component library (undocumented)	Copied-pasted components without system logic
Product/Dev collaboration	Sprints synchronized with your PMs and developers (shared rituals, co-construction)	Design tunnel → delivery → good luck with the development	No collaboration (the freelancer delivers the mockups and disappears)
Post-launch follow-up	Analytics tracking + A/B tests + Continuous optimizations based on real data	No follow-up (project finished = mission completed)	None (unless you restart it 47 times and pay again)
Result	User-centric product with real engagement (+89% on average)	"Feature factory" product with 68% of features unused	Product that looks like what you asked for (but that no one uses)

Critères	Dafolle	Agency	Freelance
Methodology	User research + Design Thinking + User testing at every stage	Direct execution of the client brief (no questioning)	Design based on the freelancer's personal intuition
User research	Includes: user interviews, analytics, usability tests (15-20 users minimum)	Excluded (or sold extra = never done, "too expensive")	"I asked 3 friends and my girlfriend" (spoiler: not your target)
Feature prioritization	Based on actual user impact (we keep the 20% that create 80% of the value)	All features from the brief are developed (even the unnecessary ones)	Prioritization? We do everything you ask without discussion
Prototyping & testing	Clickable prototypes tested before development (validation of hypotheses)	Static mockups validated internally then sent to development	Figma mockups without prototype (the developers guess the interactions)
Design System	Living and documented design system (reusable components, scalable)	Basic component library (undocumented)	Copied-pasted components without system logic
Product/Dev collaboration	Sprints synchronized with your PMs and developers (shared rituals, co-construction)	Design tunnel → delivery → good luck with the development	No collaboration (the freelancer delivers the mockups and disappears)
Post-launch follow-up	Analytics tracking + A/B tests + Continuous optimizations based on real data	No follow-up (project finished = mission completed)	None (unless you restart it 47 times and pay again)
Result	User-centric product with real engagement (+89% on average)	"Feature factory" product with 68% of features unused	Product that looks like what you asked for (but that no one uses)