From the "feature factory" product to the product we actually use.
Your product has a problem: you are adding features that no one uses. The issue is not the development. It's the lack of user vision.
*As Soon As Possible (tired of anglicisms)
68%
Features are never used (Pendo study 2023)
+89%
Average increase in engagement after user-centric redesign
8-12 weeks
From user research to the redesigned and tested product
Why your product roadmap is a list of features that nobody uses
The tragedy of products designed in a vacuum, without ever speaking to users.
The "feature factory" syndrome
Your product accumulates features because the competitor has 47, so you need to have 53. Result? An overloaded interface, lost users, and 68% of features never used. You develop to develop. Not to solve problems.
01 /
Agencies execute without questioning
Traditional agencies take your brief, create mock-ups, and move on. The problem is they have never challenged your assumptions. You thought users wanted a complex dashboard? No one checked that. You discover the mistake 6 months after the launch.
02 /
A user-first designed product. Validated at every stage.
At Dafolle, we start by understanding the real user needs (interviews, analytics, tests). We don't design 50 features. We design the 5 that will really drive engagement. And we test each hypothesis before developing. Result: zero useless features.
03 /
Our ServicesApp/Product Design
Everything you need, in a single subscription
01 /
Systematic user research
User interviews, behavior analysis (analytics), usability tests. We do not guess. We know.
02 /
User impact prioritisation
We identify the 20% of features that generate 80% of the value. The rest is put on the shelf.
03 /
Prototypes tested before development
On design, on prototype, we test with real users. We iterate until validation. Only then do we move to development.
04 /
Inclusive scalable design system
Reusable components, living documentation. Your team can extend the product without having to recreate everything.
05 /
Collaboration Product/Design/Dev
We work in a triptych with your PMs and your developers. No tunnel. Synchronized sprints.
06 /
Post-launch follow-up & optimisations
We track usage metrics. We continuously optimize via A/B testing and adjustments based on data.
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1-2
Discovery & User Research
User interviews, analytics analysis, competitive audit. We understand the real problems before designing.
Week 3-4
Definition of product vision
We translate the research into product vision: job stories, key user flows, hypotheses to test.
Week 5-6
Prototyping & User Testing
We design clickable prototypes of priority flows. We test with 15-20 users. We iterate.
Week 7-10
Design UI & Design System
We finalize the interface, we build the design system (components, patterns). Handoff optimized for development.
Week 11-12
Support dev & Pre-launch validation
We support developers during the implementation. We confirm that the design is being followed. Adjustments if needed.
Post-launch
Metrics Tracking & Optimisations
We track commitment, retention, and the usage of features. We optimize through A/B tests and new iterations.
68% of developed features are never used. Guess why.
Because they were invented in-house. Never tested with real users.
The tools we use for App/Product Design
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What is the difference between Product Design and UX/UI Design?
What type of products are you working on?
User research is conducted with our real users?
Are you working with our product/technical team?
How much does it actually cost?
Can you redesign an existing product or only create one from scratch?
User tests do not slow down the project?
Are you also handling the front-end development?
Can we A/B test several versions of the same feature?
Are you training our team to continue the design afterwards?