Branding and brand identity
Has your business changed in scale, pricing, or target audience, yet your brand is still telling the previous story? Have you pivoted to AI, but your identity is still talking about your old product? Did your latest rebranding result in a nice logo, but no one knows how to apply it to a slide deck or banner?
Good news: with us, branding doesn't stop at the logo.
Two to three creative directions in week 2, built on your new positioning, not on your old habits.A brand applied to your website, decks and collateral by the same team, to make sure it holds up before locking it down.An online brand book in Dafolle OS, featuring an AI checker that verifies whether an asset created without us stays true to the brand.
Three calls that change branding
A brand is judged the day it has to go on a LinkedIn banner, not the day of the presentation. Our three calls start there.
A brand developed by the people who designed it
Many branding agencies deliver a logo and a brand board, then move on to the next project. We apply the brand to your website, decks, and collateral, with the same team. That is when you notice what a presentation couldn't foresee: illegible contrast, a font that breaks at small sizes, or a logo that's too wide for an avatar.
AI check
An online brand book that checks your designs
No static PDFs: a brand book in Dafolle OS where your teams can copy a color code, download a logo, or look up a guideline. Plus an AI checker: drop in a visual created in Canva or with AI, and it tells you what falls outside brand guidelines, from color balance to text size.
Week 2
Directions in week 2, not month 3
At a branding agency, there are often two to three weeks between presentations, and it takes six months to a year for a brand to launch. At Dafolle, you see two to three concepts by the second week, followed by a new version every 48 to 72 hours. You are part of the creative team: it is your vision that we translate.
They chose Dafolle for their Branding and brand identity
They chose Dafolle for their company's branding
A brand is judged by what it enables afterwards.
1 year
to rebrand, redesign the website, the app, and marketing collateral following the company's acquisition.
Koala, insurance SaaS
4 months
to review the strategy, narrative and identity while keeping the logo, and then rebuild the website on Framer.
Hiboo, construction site equipment fleet management
3 months
for a complete rebranding, design, and development of the new website.
Pachamama, tech recruitment
1 month
to create a brand from scratch based on a name, introduced at the app's launch.
Nova Santé, health insurance
How does branding work at Dafolle?
No three-week workshops before you see anything. A one-hour kick-off, a week of research, and your first concepts arrive in week 2. Then, the brand progresses in short stages, each delivered with a video, until an identity is finalized in one to two months. You track everything in Dafolle OS.
Week 1
Kick-off
One hour to go over the brief and pin down the branding goals and the positioning you're aiming for. We leave the call with everything we need to start.
Brief approved
Week 1
Benchmarking and audit of existing assets
Your current brand, your competitors, your positioning: what works, what holds you back, the space to claim.
Video summary
Week 2
Two to three creative directions
Distinct visual worlds, presented on video with our recommendation. You choose on instinct, we help you decide with solid arguments.
Decision 1: the direction
Figma file
Week 3
The refined direction, applied to your collateral
Mockups in context on your homepage, your posts, your slides. We look for what breaks before locking it in.
Mockups in context
Weeks 3–4
The logo and visual system
The logo grows out of the chosen visual mechanics: logo, palette, typefaces, shapes. A new version every 48 to 72 hours until sign-off.
Decision 2: the identity
Source files
Week 5
The brand book and AI checker
Usage rules documented in Dafolle OS for your teams, and for the AI that will check your designs.
Online brand book
AI checker
Week 6 and onwards
The brand on your collateral
Website, pitch deck, social posts, print: included in the same subscription if you keep it, or handled by your teams if not, with the brand book as a guardrail.
Which branding fits your situation? Three levels, three timeframes
We'll tell you which one in a thirty-minute meeting. And if your brand still holds up, we'll tell you that too.
1 to 2 months
Branding only
You're launching a brand, or repositioning it without touching the rest for now. Concepts, identity, logo, followed by brand guidelines or a brand book.
Benchmark and two to three options
Logo and visual system
Brand guidelines or online brand book
Nova Santé: a brand created from scratch in one month.
3 to 4 months
Branding and website
The brand changes, the website must keep up. Strategy and storytelling, identity, then website design and development on Framer by the same team.
Brand strategy and storytelling
Identity and brand book
Website designed and developed
Pachamama in three months, Hiboo in four.
6 months to 1 year
Brand deployed everywhere
Acquisitions, mergers, scaling up: the brand and all its touchpoints, redesigned and sustained over time.
Brand, website and app
Marketing collateral, print, ads
The brand's AI design system
Koala: brand, website, app and collateral in one year.
In all three cases, a monthly fee starting at €4,200 excl. VAT. If the brand gets approved quickly, the remaining time goes into rolling out your collateral.
Handcrafted branding, for a brand your AI respects
A logo can be generated in thirty seconds with ChatGPT or Midjourney. The result: brands that all look the same, because they come from the same models fed on the same references. Want everyone else's brand? There are tools for that. Otherwise, there are still designers who find the thread, and pull it.
Creative research, handcrafted
Finding a brand's narrative thread and following it through to the end is what our senior team does best. Creative directions, logos, visual systems: this is where AI reaches its limits, and it's precisely where your brand comes into its own.
AI next, to roll out the brand
LinkedIn banners, email signatures, post variations, pitch decks: once the brand is locked in, we use Claude and our generative tools to roll it out faster across all your collateral.
An AI checker for your creations
Do your teams create designs on Canva or with AI? They upload the visual to the brand book, and the checker confirms whether it aligns with the brand: color balance, text color, heading size. You maintain your creative freedom, and the brand stays consistent.
The paradox is this: today, AI enables a brand of top-agency quality, at a fraction of the cost and time. On one condition: that humans have decided what story it tells.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for branding
What if your branding has a more specific scope?
How long does branding take at Dafolle?
One to two months for branding alone, up to three when the repositioning is heavy. Count three to four months with the website, as for Pachamama or Hiboo, and up to a year when the whole brand is redeployed, app and collateral included, as for Koala. The brief and the speed of your approvals do the rest.
How much does branding cost?
Branding is paid in subscription months, not an agency flat fee. Plans start at €4,200 excl. VAT per month, and branding alone usually fits in one to two months.
Does a subscription really work for branding?
Yes, and it's actually an advantage. The price is known upfront, no change orders when a step needs one more round, and if the brand gets approved quickly, the remaining time goes into your first assets: deck, posts, email signature, banners.
Why Dafolle rather than a branding agency?
For speed, transparency and what comes next. A branding agency often takes six months to a year and stops at the logo and brand book. We show directions in week 2, lock the brand in one to two months, then roll it out across your collateral with the same team.
How many creative directions will you show me?
Two to three, from week 2. Truly different visual worlds, to see which image you lean toward, with our reasoned recommendation. You choose, we refine, and we apply the chosen direction to your real collateral before locking anything in.
Do I keep my current logo?
If the benchmark shows it holds up, yes. At Hiboo, the logo stayed, and the strategy, the narrative and the whole visual system changed. A brand is recognized by everything around the logo: colors, shapes, tone, imagery.
Will I get a brand book?
Yes, online in Dafolle OS rather than as a PDF: your teams copy a color code, download a logo, look up a rule. On a one-month project, we deliver simplified brand guidelines you can use right away, and the full brand book can follow.
How does the AI checker work?
Your teams upload a visual made in Canva, in Figma or with AI. The checker compares it to the brand book rules and lists what's off: color balance, text color, heading size, logo usage. You produce without us, without losing brand consistency.
Do you roll out the brand across my collateral?
Yes, that's what sets us apart. Website, deck, LinkedIn posts, email signatures, print, ads, app screens: the same team applies the brand everywhere, in the same subscription. For the website, see website design or website redesign.
Who works on my branding?
Senior brand designers for the directions and identity, a strategist when the repositioning calls for it, and Joffrey to run the project day to day. Then the team's web designers and ads or deck specialists when it's time to roll out. 12 senior designers in total, no juniors.