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Lovewall

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Services

Portfolio

About

Lovewall

Resources

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Landing Pages & Conversion Optimisation: your visitors click, or they leave.

Pages that convert. CRO data-driven, rigorous A/B testing, optimized journeys. Life Obsequies: CPL divided by 3 in 8 weeks.

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Start AVQP*

*As Soon As Possible (tired of anglicisms)

CPL -67%

Funeral Life: from €24 to €8. Not an estimate. The real deal.

CRO x3

MOODZ: conversion rate doubled in 6 weeks of iterative testing.

48-72h

Deadline by landing page variant.

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

What we do differently (and why it works).

We don't make pretty pages; we make pages that convert. What's the difference between the two? It can be measured in saved CPA costs.

Complete data-driven CRO process

Audit of the existing setup with recordings of real sessions, heatmaps, global competitive monitoring (especially in the US, where CRO best practices are 2 years ahead of Europe), surgical identification of friction points, followed by the production of testable variants. No "we think that". Measurable hypotheses.

01 /

Set up A/B testing technique included

We manage the setup of tests (Google Optimize, VWO, AB Tasty) or we support you if you handle it internally. Then we iterate based on the results. Scientific approach, statistical significance, no guesswork. If a test is inconclusive, we test something else. Until we find.

02 /

Systematic competitive monitoring

We analyze your direct competitors and related companies worldwide. We borrow the best ideas that are already working elsewhere and adapt them to your context. You benefit from tens of thousands of euros of tests paid for by others. Clever, isn't it?

03 /

Our ServicesPages d'atterrissage

Everything you need, in a single subscription

01 /

Landing page creation

Design from scratch of a conversion-optimized landing page with international CRO best practices. Wireframes, high-fidelity mockups, integration, tracking. Turnkey.

02 /

Optimise existing page

Ruthless audit + redesign of a poorly performing landing page to boost conversion. We identify the friction points, eliminate them, and measure the impact.

03 /

multivariate A/B testing

Creating 3 to 5 variations to test on key elements (hero, CTA, form, social proof). Technical setup, tracking results, iterations until the winner.

04 /

Full CRO Audit

Analysis of your current pages with quantified optimization recommendations. Delivered in 3-5 days. An ideal option in pre-project to know where you really stand.

05 /

Pathway Optimization

Improvement of the entire funnel (landing → form → thank you page) to reduce friction at each step. Every click matters. Every second too.

06 /

Competitive analysis

In-depth benchmark of 10-15 competitors + international best practices tailored to your market. Included in all projects. You never start from scratch.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

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From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Day 1-2

Audit & Analyze

If the page already exists: analyze real user sessions, heatmaps, precise identification of friction points. If creating: in-depth competitive analysis (10-15 pages) to see what is already working elsewhere.

Day 3-4

Monitoring & Benchmarking

Systematic search for the best CRO practices: direct competitors + similar companies in the US/EU. We identify what works, we note what fails. You benefit from this monitoring.

Day 5-7

Hypotheses & Wireframes

Definition of the hypotheses to test (shorter form = +X% conversion?). Wireframes of the variants. You validate the approach before we produce the final designs. No surprises.

Day 8-10

Design of variants

Production of 1 to 5 variants according to your approach (unique best practice or multivariate A/B testing). High-fidelity, pixel-perfect Figma design. Yes, we are obsessive.

Day 11-12

Development & Integration

Integration into your stack (Framer, Webflow, WordPress, Unbounce, no matter). Set up tracking and events to measure real performance (not just vanity metrics).

Day 13-14

Set up A/B testing (if applicable)

Configuration of tests in your tool (Google Optimize, VWO, AB Tasty). Definition of segments, allocated traffic, success metrics. Everything is in place before the launch.

Week 3-6

Analysis & Iterations

Tracking results, rigorous statistical analysis, iterations on elements that are not performing. We continue until we find the winner. This is included.

Continue

Continuous optimization (optional)

Once the winner is found, you can continue to test new variants through the subscription. CRO is never finished.

We don't work with everyone. But maybe with you.

If you have fewer than 1,000 visitors per month, we cannot help you (A/B testing will not be conclusive).

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We don't work with everyone. But maybe with you.

If you have fewer than 1,000 visitors per month, we cannot help you (A/B testing will not be conclusive).

Talk to a human

Why your current alternatives aren't working

Critères	Dafolle	Media Agency	Freelance
Timeline	48–72 hours per iteration	2–4 weeks (+ feedback)	1–2 weeks (if available)
Approach	Design + data-driven conversion strategy	Ads specialist who doesn't know design	Isolated design, without CRO strategy
Objective	Measurable and reproducible conversion	Guesswork testing volume	Occasional experimentation
Revisions	Unlimited in the flow	Charged (each adjustment = amendment)	Limited (often 2-3 max)
Value	Continuous optimization, test & learn	Heavy follow-up, cumbersome Excel reporting	Depends on the freelancer's level.

Critères	Dafolle	Media Agency	Freelance
Timeline	48–72 hours per iteration	2–4 weeks (+ feedback)	1–2 weeks (if available)
Approach	Design + data-driven conversion strategy	Ads specialist who doesn't know design	Isolated design, without CRO strategy
Objective	Measurable and reproducible conversion	Guesswork testing volume	Occasional experimentation
Revisions	Unlimited in the flow	Charged (each adjustment = amendment)	Limited (often 2-3 max)
Value	Continuous optimization, test & learn	Heavy follow-up, cumbersome Excel reporting	Depends on the freelancer's level.