Photoshop 2024: when generative AI meets 35 years of photographic precision
The tool that professional photographers and creative studios use when the result must be perfect. Integrated Firefly AI, native Camera Raw, complete automation.


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The industry standard for photo retouching since 1990. Not out of nostalgia, but because in 2024, no other tool combines this pixel-level precision with such advanced AI features.
When choosing Photoshop rather than Figma
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Generative AI (Firefly)
Generative Fill, smart expand, automatic harmonization. The AI creates realistic photographic content by analyzing the context.
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Surgical photo retouching
Traceless object removal, advanced color correction, blending masks. Pixel-perfect precision.
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Non-destructive layers
Layer styles, smart objects, unlimited history. The original is never destroyed.
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Advanced RAW processing
Integrated Adobe Camera Raw. Exposure correction, white balance, recovery of highlights on RAW files.
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Script automation
Actions, scripts, batch processing. We automate repetitive tasks on hundreds of images.
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Creative Cloud Integration
Seamless integration with Illustrator, InDesign, Lightroom. Assets move without friction.
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When we reach for Adobe Photoshop ?
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Why our teams use Adobe Photoshop ?
"Photoshop is the tool we use when the result must be photographically perfect. No compromise on quality, no approximation on details.”

Helena Y.
Designer
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The features of Adobe Photoshop
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Generative Fill 2.0
Describe what you want to add/remove. Firefly AI generates photographic content that is consistent with lighting and perspective.
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Improved Remove tool
Draw a loop around the unwanted object. The AI detects the edges and removes it cleanly.
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Harmonize (2024)
Merge two images seamlessly. Photoshop automatically adjusts light, shadows, and colors.
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Smart adjustment layers
Curves, levels, hue/saturation: all adjustments are stackable and infinitely modifiable.
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AI-enhanced selection
Select the subject, the sky or the hair in one click. The AI detects complex edges.
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Multi-format export
PSD, TIFF, PNG, JPEG, WebP. Color profiles for print (CMYK) and web (RGB).
Adobe Photoshop isn’t the only tool in our kit
Adobe Photoshop vs. its cousins
We have done our research for you, and here is the verdict.
Photoshop or Figma for my project?
Figma is for interface design (UI/UX). Photoshop is for photo retouching, compositing, and creating photorealistic visuals.
Why is Photoshop so expensive?
€23.99/month for the Photography plan (Photoshop + Lightroom). You pay for 35 years of R&D and monthly AI updates. No competitor does better at retouching.
Can I do web design with Photoshop?
Technically yes, but it's a bad idea. Photoshop deals with pixels, not vectors. For the web, use Figma or Illustrator.
Does generative AI replace photographers?
No. It accelerates the workflow (removal of objects, frame extension), but the art direction remains human.
Do you deliver the source PSD files?
Yes, if it's in the contract. We structure the layers, name the groups and deliver clean files.
































