CRO & A/B Testing. The optimization that pays off.
CPL divided by 3. Conversion x3. No bullshit, measurable results. Life Obsèques, Skarlett, MOODZ: they can testify.
*As Soon As Possible (tired of anglicisms)
CPL -67%
Life Funerals: from €24 to €8
Conversion x3
Skarlett in 3 months of AB testing
2-4 weeks
Deadline for significant results
Why Dafolle for your CRO?
We do not engage in guesswork optimization; we conduct scientific CRO with measurable results.
Our ServicesCRO & A/B Testing
Everything you need, in a single subscription
01 /
Full CRO Audit
Analysis of your current pages with heatmaps, recordings, and analytics. Detailed report with prioritised recommendations.
02 /
multivariate A/B testing
Tests on hero, CTA, forms, social proof, colors, copywriting. 3-10 variants depending on hypotheses.
03 /
Optimisation landing pages
Redesign of poorly performing pages based on data and international best practices in CRO.
04 /
Complete journey optimization
Improvement of the entire funnel: landing → form → thank you → onboarding. Reducing friction at each step.
05 /
Competitive CRO monitoring
Benchmark of competitors + best practices US/EU adapted to your market. You benefit from what works elsewhere.
06 /
Analysis & continuous iterations
Tracking results, statistical analysis, new hypotheses, new tests. Ongoing approach until the winner.
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1
Audit & Analyze
In-depth analysis of your current pages: heatmaps, session recordings, analytics, bounce rates, friction points. Detailed report.
Week 1-2
Monitoring & Benchmarking
Systematic search for CRO best practices: direct competitors + similar companies in the US/EU. Identification of what works elsewhere.
Week 2
Hypotheses & Wireframes
Definition of the hypotheses to be tested based on the identified frictions and best practices. Wireframes of the variants.
Week 3-4
Design & Production
Production of 3-10 variants based on the elements to be tested. High-fidelity Figma design. Integration into your technical stack.
Week 4
Configurer des tests A/B
Test configuration in your tool (Google Optimize, VWO, AB Tasty). Definition of segments, traffic, and success metrics.
Week 5-8
Tests & Analysis
Launch of tests. Daily monitoring. Statistical analysis of results. We are waiting for statistical significance (95%+) before concluding.
Week 8-12
Iterations
Declination of the winner. New tests on other elements. Continuous improvement until you achieve your conversion goals.
Continue
Continuous improvement
Once the quick wins have been identified, we continue to test and optimise. CRO is a continuous process, not a one-shot project.
The tools we use for CRO & A/B Testing
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
Do you guarantee CRO results?
How much does a CRO service cost at Dafolle?
What is CRO exactly?
How many variants are you testing in A/B testing?
What volume of traffic is needed to conduct A/B testing?
How long to see CRO results?
Which platforms are you working on?
What is the difference between CRO and landing page optimization?
Has Life Obsèques really divided its CPL by 3?
And what if the tests do not show improvement?