Digital Ads & Performance. Eye-catching creatives
Video ads, motion, static, UGC for Meta, LinkedIn, Google, TikTok. Average CTR x3 vs classic ads. Motion designers from M6, Brut, Konbini. Delivered in 48-72 hours with multi-format variations included.
*As Soon As Possible (tired of anglicisms)
CTR x3
vs traditional static ads (source: client campaigns 2023-2024)
48-72h
Delivery time for a pack of 5 variants
100+
In-house motion designers (former M6, Brut, Konbini)
3 reasons not to create your ads with your media agency or your Fiverr graphic designer
The drama of failed ads: 96% of internet users scroll without seeing your ad (source: Meta, Attention Metrics 2023). Your media budget goes up in smoke if the creative doesn't stop the scroll.
Our ServicesDigital Ads & Performance
Everything you need, in a single subscription
01 /
Ads Motion (Animated video)
2D/3D animation, dynamic text, smooth transitions, music/sound design. Optimized duration according to platform (6-15s). Average CTR: 3.2% (vs 0.9% for static ads). Deliverable: MP4 in 8-12 formats + After Effects source files.
02 /
Static Ads (High-Performance Static Image)
Design scroll-stopper: high contrast, clear visual hierarchy, visible CTA <1s. Embedded text (not just in caption). A/B test of 3-5 variants. Average CTR: 1.8% (vs 0.9% for generic ads). Deliverable: PNG/JPG in 8-12 formats + Figma files.
03 /
Ads UGC (User Generated Content)
'Creator' video format (smartphone, authentic tone, facing the camera). We handle creator casting (5-10 profiles proposed), scripting (3 angles tested), and editing (subtitles, CTA, subtle branding). Average CTR: 4.1% (best format for 2024). Deliverable: 3-5 UGC videos in multiple formats.
04 /
Animated Ads (Motion Graphics)
Shape animations, data visualization, animated infographics, kinetic transitions. Ideal for SaaS/B2B (explaining a complex product in 10 seconds). Average LinkedIn CTR: 2.7%. Deliverable: MP4 in LinkedIn/Meta/Display formats + AEP sources.
05 /
Video Ads (Filming + Editing)
Complete video production: brief, storyboard, filming (Paris/Île-de-France), editing, colour grading, sound design. Formats: client testimonial, product demo, brand storytelling. Average CTR: 3.5%. Deliverable: final multi-format video + raw footage if needed.
06 /
AI Ads (Generated by artificial intelligence)
Creation of visual assets via Midjourney/DALL-E/Stable Diffusion, followed by professional retouching + text/CTA integration. Cost: -70% compared to traditional photo shoots. Timeline: 24-48 hours. Limitation: not suitable for all sectors (be aware of legal/ethical issues). Average CTR: 2.1%. Deliverable: retouched AI images in multiple formats.
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1
Creative Brief & Competitive Benchmark
Analysis of your campaign objectives (awareness, traffic, conversion), target audience (demographics, pain points), media budget. Benchmark of 15-20 high-performing competitor ads. Deliverable: validated briefing document + inspiration swipe file.
Week 1-2
Ideation & Concept Proposal
3 to 5 different creative concepts (communication angles, hooks, visuals). Presented in a storyboard or moodboard. You select 1 to 3 concepts to produce. Deliverable: Figma/PDF storyboards.
Week 2
Creative Production (Motion/Static/UGC)
Creation of assets according to the chosen format. Motion: After Effects animation. Static: Figma/Photoshop design. UGC: creator casting + script + shooting + editing. Deadline: 48-72 hours for static/motion, 5-7 days for UGC/video. Deliverable: first version of the ads.
Week 2-3
Iteration & Adjustments
You test the ads, we adjust according to your feedback (modify text, change CTA, speed up rhythm, etc.). 2 rounds of iterations included. Deliverable: validated final versions.
Week 3-4
Multi-Format Declensions
Adaptation into 8-12 formats (9:16, 1:1, 4:5, 16:9, stories, feed, display). Optimisation by platform (compliance with Meta/LinkedIn/Google/TikTok specs). Deliverable: complete pack of formats ready to upload.
Week 4+
Creative A/B Testing (Variants)
Creation of 3-5 variants of each ad (different angles, alternative visual hooks, CTA variants). Deliverable: package of variants for testing and scaling.
Delivery & Source Files
Delivery of MP4/PNG/JPG + source files (AEP, PSD, Figma). Naming organized by format and platform. Upload guidelines (technical specs, recommended texts). Deliverable: structured WeTransfer/Drive folder.
Post-Launch Support & Optimization
Performance analysis (CTR, CPC, engagement). Optimization recommendations (which killer variants, which formats are underperforming). If Dafolle subscription: new variants included. Deliverable: performance report + recommendations.
The tools we use for Digital Ads & Performance
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
How much does it cost to create ads at Dafolle?
Do you also manage the distribution of ads (media buying)?
Deadline if it's ultra-urgent (campaign launching in 3 days)?
Do you also create the text for the ads (copy) or just the visuals?
Do you guarantee the advertised x3 CTR?
Do you create ads for all platforms (Meta, Google, LinkedIn, TikTok, etc.)?
Are the source files delivered or do you keep them?
What is the difference between motion ads and video ads?
Are you doing creative retargeting (different ads depending on the stage of the funnel)?
And what if the ads don't perform once they are launched?