Scroll-stopping ads
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
They chose Dafolle for their Digital Ads & Performance
A few examples of our work
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Week 1
Creative Brief & Competitive Benchmark
Analysis of your campaign objectives (awareness, traffic, conversion), target audience (demographics, pain points), media budget. Benchmark of 15-20 high-performing competitor ads. Deliverable: validated briefing document + inspiration swipe file.
List of sized tasks
Access to Dafolle OS
Weeks 1–2
Ideation & Concept Proposal
3 to 5 different creative concepts (communication angles, hooks, visuals). Presented in a storyboard or moodboard. You select 1 to 3 concepts to produce. Deliverable: Figma/PDF storyboards.
List of sized tasks
Access to Dafolle OS
Week 2
Creative Production (Motion/Static/UGC)
We create the assets in the chosen format. Motion: After Effects animation. Static: Figma/Photoshop design. UGC: creator casting + script + shoot + editing. Turnaround: 48 to 72 hrs for static/motion, 5 to 7 days for UGC/video. Deliverable: first version of the ads.
List of sized tasks
Access to Dafolle OS
Weeks 2–3
Iteration & Adjustments
You test the ads, we adjust according to your feedback (modify text, change CTA, speed up the pacing, etc.). 2 rounds of iterations included. Deliverable: validated final versions.
List of sized tasks
Access to Dafolle OS
Weeks 3–4
Multi-format versions
Adaptation into 8-12 formats (9:16, 1:1, 4:5, 16:9, stories, feed, display). Optimization by platform (compliance with Meta/LinkedIn/Google/TikTok specs). Deliverable: complete pack of formats ready to upload.
Week 4+
Creative A/B Testing (Variants)
Creation of 3-5 variants of each ad (different angles, alternative visual hooks, CTA variants). Deliverable: package of variants for testing and scaling.
Delivery & Source Files
Delivery of MP4/PNG/JPG + source files (AEP, PSD, Figma). Naming organized by format and platform. Upload guidelines (technical specs, recommended texts). Deliverable: structured WeTransfer/Drive folder.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for Digital Ads & Performance
How much does it cost to create ads at Dafolle?
It depends on the format and volume. Indicative rates: Pack of 5 static ads (multi-format) = €1,200-€1,800. Pack of 5 motion ads (6-15s, multi-format) = €2,500-€4,000. Pack of 3 UGC ads (script + casting + editing) = €3,500-€6,000. Video ads with shooting = €5,000-€12,000 depending on production. If you are on the unlimited design subscription from Dafolle: ad production is included in your monthly plan (up to 10-15 ads/month depending on the offer).
Do you also manage the distribution of ads (media buying)?
No, we only handle the creation of ads (design, motion, video). We do not manage Meta Ads/Google Ads/LinkedIn Ads campaigns. You have two options: either you already have a media buyer/media agency (we deliver the optimized creatives to them), or we can recommend reliable partners we have been working with for over 3 years (freelance media buyers or small performance agencies, no commission on the recommendation).
What's the turnaround if it's super urgent (campaign launching in 3 days)?
Standard turnaround: 48 to 72 hrs for static/motion ads. If it's critical (imminent launch, event, Black Friday), we switch on Rush Mode: 24 hrs for static ads, 36 to 48 hrs for motion. Rush Mode cost: +50% on the standard rate. We've saved campaign launches the day before go-live. That said, for UGC/videos with a shoot, we can't compress below 5 days (casting + shoot + editing constraints).
Do you also create the text for the ads (copy) or just the visuals?
Both. We design the visual AND write the text embedded in the creative (hook, benefit, CTA). If you need the ad caption (the text that runs with the ad on Meta/LinkedIn), we can write that too (ad copywriting included if the project is over €2K, otherwise +€300 to €500). We apply your brand's Tone of Voice (if you have one) or our performance copywriting method (PAS formula: Problem-Agitate-Solve).
Do you guarantee the advertised x3 CTR?
No, we do not guarantee numerical results (the CTR also depends on your targeting, your media budget, your offer). The 'CTR x3' is the average observed in our client campaigns from 2023-2024 (Dafolle motion ads vs classic static ads). We maximize the chances of performance through: scroll-stopper formats, creative A/B testing (5 variants), multi-format adaptations. But if your product is poor or your targeting is off, even the best creative in the world won't save the campaign.
Do you create ads for all platforms (Meta, Google, LinkedIn, TikTok, etc.)?
Yes. We master the specs and best practices of all platforms: Meta (Facebook/Instagram), LinkedIn, Google Display/YouTube, TikTok, Pinterest, Twitter/X, Snapchat. We adapt the format AND the creative style according to the platform (LinkedIn = more corporate, TikTok = ultra-dynamic, Google Display = clean). Deliverable: a single creative brief = variations for all your active platforms.
Are the source files delivered or do you keep them?
We deliver EVERYTHING: final files (MP4, PNG, JPG) + source files (After Effects, Photoshop, Figma). You own 100%. If you want to make changes later yourself or hire someone else: you have the source files. No file retention (unlike some agencies that hold the AEP hostage to force you to come back).
What is the difference between motion ads and video ads?
Motion ads = graphic animation (animated text, shapes, illustrations, motion graphics). No shoot, everything is created in 2D/3D in After Effects. Turnaround: 48 to 72 hrs. Price: €2.5K to €4K for 5 variants. Video ads = real filmed video (camera, actors/creators, set). Requires a shoot. Turnaround: 5 to 10 days. Price: €5K to €12K. Choose motion if your budget is tight or your deadline is short. Choose video if you need customer testimonials or a real product demo.
Do you do creative retargeting (different ads for each funnel stage)?
Yes. We create ad variations based on the audience temperature: Cold (cold audience, never heard of you) = educational ads, problem/solution focus. Warm (site visitors, social media engaged) = product benefit ads, social proof. Hot (abandoned cart, former customers) = ads with promotions, urgency, reassurance. Deliverable: 3 sets of ads differentiated according to your funnel strategy.
And what if the ads don't perform once they are launched?
We analyze the data (CTR, watch time, engagement) and iterate. If you're on a Dafolle subscription, new variants are included. If it's a one-off project, we run a free 30-minute debrief to diagnose the problem (creative, targeting, offer?), then propose an optimization plan. Option: the 'Optimization Pack' (5 new variants tested) at 40% of the initial price. We won't leave you stuck with ads that flop.