Mobile App Design
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Weeks 1–2
UX audit & friction analysis
We analyze your existing app (or your competitors). Heatmaps, analytics, user tests. We identify where people drop off.
List of sized tasks
Access to Dafolle OS
Weeks 3–4
Redesign of critical flows
We tackle the high-impact flows: onboarding, sign-up, main action (checkout, posting, etc.). Design + clickable prototypes.
List of sized tasks
Access to Dafolle OS
Weeks 5–6
User tests & Iterations
We test the prototypes with 10-15 real users. We iterate on the identified frictions. No fixed deliverable.
List of sized tasks
Access to Dafolle OS
Weeks 7–8
Design system & dev handoff
We finalize all screens, components, states (empty, error, loading) and micro-interactions. Optimized Figma → Dev handoff.
List of sized tasks
Access to Dafolle OS
Post-launch
Analytics tracking & Optimizations
We track the metrics (retention, conversion, abandonment). We continuously optimize through A/B tests and adjustments.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for mobile app design
Which platform do you work on: iOS, Android, or both?
Both. We design while adhering to the guidelines of each OS (Human Interface Guidelines for iOS, Material Design for Android). We can also create a hybrid design if you want to maintain a common visual identity.
Do you also develop the app?
No, we focus on UX/UI design. But we work hand in hand with your developers (or we connect you with trusted tech partners).
Are user tests run with our real users or with panels?
Ideally with your real users (if you already have some). Otherwise, we recruit qualified panels according to your personas. 10-15 testers per sprint.
How much does it actually cost?
Initial setup (6-8 weeks): between €15,000 and €30,000 depending on the app's complexity. Then a monthly subscription (from €3,000/month) for ongoing updates.
Do you redesign existing apps or only build from scratch?
Both. 70% of our projects are redesigns of existing apps with retention issues. We keep what works, we kill what slows you down.
Can you integrate our existing design system?
Yes. If you already have a web/brand design system, we adapt it for mobile (with specific constraints: touch sizes, mobile readability, etc.).
Are animations and micro-interactions really implementable by developers?
Yes. We do not design impossible animations. We document everything (duration, easing, triggers) and we validate the feasibility with your developers before the handoff.
Do you also create the app icon and the App Store screenshots?
Yes, it is included. We design the icon, the promotional screenshots, and we can even help you with the wording for the App Store/Play Store listing.
Can we A/B test multiple versions of certain screens?
Absolutely. With a subscription, we can design A/B variants (for example, 2 versions of onboarding) and track performance to optimize.
How long after the redesign do we see results on retention?
Usually, the first signals show up 2-4 weeks after launch (better D+7 retention, lower onboarding drop-off). Results mature over 2-3 months.