Move from a catastrophic retention rate to an addictive app

Your mobile app has a problem: users download it, open it once, and then disappear. The issue is not technical. It's the design.

*As Soon As Possible (tired of anglicisms)

+127%

Average increase in the retention rate J+7

-43%

Reduction of the dropout rate during the first onboarding

6-8 weeks

From the audit to the redesigned and tested app

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Why 80% of mobile apps have a catastrophic retention rate

The problem is not the concept. It is the user experience that has been butchered by amateur design choices.

The drama of apps "ported" from the web

Many mobile apps are just responsive versions of the website compressed into a webview. The result? Heavy navigation, non-native interactions, unbearable loading times. The user immediately feels that it is not a real app. They uninstall.

01 /

The agencies deliver mock-ups... untested

Traditional agencies deliver stunning Figma screens to you. The problem is: no one has tested whether the onboarding is understandable, if the CTAs are thumb-clickable, or if the flow is smooth. You discover the friction after the development. Too late.

02 /

A native app. Designed mobile-first. User tested.

At Dafolle, we design apps that are thought out for mobile from the start. Native iOS/Android navigation, intuitive gestures, smooth micro-interactions. And above all: user testing sprint by sprint. We don’t deliver screens. We deliver a validated experience.

03 /

Our ServicesMobile App Design

Everything you need, in a single subscription

01 /

Native iOS & Android design

Compliance with Human Interface Guidelines (Apple) and Material Design (Google). Your app does not "web view".

02 /

Optimisation for thumb use

Touch comfort zones, accessible CTAs, native gestures (swipe, long press). Tested on all screen sizes.

03 /

User testing at every sprint

We test the onboarding, critical flows, and navigation with real users. Not after development. During.

04 /

Micro-interactions & fluid animations

Transitions between screens, visual feedback, loading states. An app that breathes, not that lags.

05 /

Optimized dev handoff (Figma + specs)

Auto-layout components, iOS/Android variants, documented animation specs. Developers don’t guess, they implement.

06 /

Continuous evolution by subscription

Your app is evolving (new features, A/B tests, adjustments). The design follows in real time. No new estimate for every iteration.

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Week 1-2

UX Audit & Analysis of Frictions

We analyze your existing app (or your competitors). Heatmaps, analytics, user tests. We identify where people drop off.

Week 3-4

Redesign of critical flows

We are tackling high-impact flows: onboarding, registration, main action (checkout, publication, etc.). Design + clickable prototypes.

Week 5-6

User tests & Iterations

We test the prototypes with 10-15 real users. We iterate on the identified frictions. No fixed deliverable.

Week 7-8

System design & Developer handoff

We finalize all screens, components, states (empty, error, loading) and micro-interactions. Optimized Figma → Dev handoff.

Post-launch

Analytics tracking & Optimisations

We track the metrics (retention, conversion, abandonment). We continuously optimise through A/B tests and adjustments.

Ready to turn your app into a retention machine?

We analyze your current app (or your competitors) and show you exactly where you are losing your users.

Ready to turn your app into a retention machine?

We analyze your current app (or your competitors) and show you exactly where you are losing your users.

Why 90% of mobile apps look like compressed websites

Spoiler: because no one really designs mobile-first.

CritèresDeliverableUser testsNative designIterationsDev handoffPost-launch support
Static Figma mockups
Not included
Responsive web design
1 round trip max
Raw Figma files
None
Figma screens + some prototypes
Not included (or paid extra)
Often web-first
Subject to availability
PNG + PDF export
None
Complete design system + Tested prototypes
Included in every sprint
Native iOS & Android
Unlimited with subscription
Auto-layout + Animation specs
Analytics tracking + Continuous optimisations
CritèresDeliverableUser testsNative designIterationsDev handoffPost-launch support
Static Figma mockups
Not included
Responsive web design
1 round trip max
Raw Figma files
None
Figma screens + some prototypes
Not included (or paid extra)
Often web-first
Subject to availability
PNG + PDF export
None
Complete design system + Tested prototypes
Included in every sprint
Native iOS & Android
Unlimited with subscription
Auto-layout + Animation specs
Analytics tracking + Continuous optimisations

The tools we use for Mobile App Design

Any questions? We respond within 48 hours.

It is known that entrusting your design to an external team,
raises some questions. Here are our answers.

Which platform are you working on: iOS, Android, or both?

Do you also develop the app?

User testing is done with our real users or panels?

How much does it actually cost?

Are you managing the redesign of an existing app or just creating from scratch?

Can you integrate our existing design system?

Are animations and micro-interactions really implementable by developers?

Do you also create the app icon and the App Store screenshots?

Can we A/B test multiple versions of certain screens?

How long after the redesign do we see results on retention?

English