Why go through Dafolle?

The Leverage is a consultancy firm that supports scale-ups in their growth.

Their problem: a visual identity of a "classic consultancy firm" that did not reflect their modern approach and sharp expertise.

The brief: we want to be perceived as experts without being boringly corporate.

Challenge accepted.

We started by auditing their current positioning: how they presented themselves, how their clients perceived them, how their competitors positioned themselves.

Verdict: too sensible, not differentiating enough.

Our approach to the rebranding:

• Name retained (strong reputation already built)

• Redesigned logo: more modern, more impactful, more memorable

• Colour palette: moving away from corporate navy blue to bolder shades

• Typography: a balance between seriousness and modernity

• Visual system: a library of custom patterns and illustrations

Result: an identity that breathes expertise without being a "consultant in a suit".

This type of rebranding is our specialty at Dafolle. You already exist, you have clients, you have a reputation. But your visual identity no longer keeps up. We evolve it without losing what already works.

Because a successful rebranding is not about "throwing everything away and starting over." It’s about intelligently evolving what exists to align it with your current challenges.