From the graphic charter that lies dormant in a PDF to the identity that lives on all your media
Your graphic charter has a problem: it exists, but no one uses it correctly. The result? Your visual identity changes depending on who produces the medium.
*As Soon As Possible (tired of anglicisms)
-89%
Reducing back-and-forth with graphic service providers
100%
Teams actually use the charter (vs an average of 12%)
2-3 weeks
From the audit to the operational charter and deployment
Why do 80% of graphic charters end up forgotten in a Drive folder?
The problem is not that you do not have a charter. It's that it is unusable.
Our ServicesGraphic Charter
Everything you need, in a single subscription
01 /
Figma design system (not a PDF)
All your assets in Figma: logos (all versions), colours, fonts, UI components. Your internal or external designers can access everything in 2 clicks.
02 /
Ready-to-use component library
Buttons, cards, icons, templates (LinkedIn posts, presentation, brochure). We don't give you rules, we give you the elements to assemble.
03 /
Applied guidelines (with examples)
No "use typography sparingly". Concrete examples: "Article title: Sora 32pt / Body text: Inter 16pt / Spacing: 24px".
04 /
Multi-format export kit
Logos in SVG, PNG (all sizes), favicon, dark/light versions. Palettes exported in HEX/RGB/CMYK. No more requests like "can you send me the logo in high resolution?".
05 /
Online documentation accessible 24/7
Your charter accessible via URL (like Notion/Gitbook). Your external providers access the resources without requesting the files.
06 /
Continuous evolution by subscription
Your identity is evolving (new product, new support). We are updating the charter and the components. You do not pay for a new project with every addition.
Week 1
Audit of the existing & Consolidation
We gather all your current assets (logos, colours, fonts used). We identify inconsistencies and what needs to be standardized.
Week 2
Structuring the design system
We organize everything in Figma: color variables, typo styles, basic components. We create the source library.
Week 3
Creation of templates & Components
We design recurring templates (presentation, social post, brochure, email signature). We test the application of the guidelines on real cases.
Week 3-4
Documentation & Uploading
We write the guidelines (short and practical). We put everything online (Notion or equivalent). We prepare the export kits.
Post-delivery
Training & Deployment
We train your teams to use the Figma design system. We onboard your external providers. We provide customer service for 2 weeks.
The classic graphic charter: 200 pages PDF and zero autonomy
Impossible to create a visual without reminding the agency. Who charges €800 to adapt a flyer.
The tools we use for Graphic Charter
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What is the difference between a graphic charter and a design system?
Do you also create the logo and visual identity from scratch?
Can we integrate our current charter into your system?
How much does it actually cost?
Can our external providers access the charter?
Are you training our teams to use the design system?
And what if we need to add new supports later?
Do you manage the print layout (CMYK) as well or just digital?
How long until we have the operational charter?
Can you also redo our website with this new brand guideline?