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An invisible product on the shelf is a dead product. We turn your packaging into purchase triggers.

The problem with botched packaging? They are created by graphic designers who have never set foot in a supermarket. The result: nice on Behance, invisible on the shelf.

Talk to a human

Start AVQP*

*As Soon As Possible (tired of anglicisms)

+89%

Visibility on shelf (vs generic packaging)

0.3 seconds

Average decision time in the aisle

100%

Print-ready (no unpleasant surprises at the printer)

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Why 73% of packaging fails on the shelf

Packaging is not judged on Dribbble. It is judged against 47 competitors in 1.2m² of shelf space, under neon lights, at a height of 1.4m.

The bias of "beautiful on screen"

Your graphic designer presents you with stunning packaging on a 27-inch screen. On the shelf, 2 meters away, under artificial light? Illegible. At Dafolle, we test in real conditions: 1:1 printing, physical linear testing, supermarket light simulation.

01 /

The absence of visual architecture

Effective packaging is understood on three levels: Brand (recognition), Product (differentiation), Benefit (trigger). Most packaging presents everything at the same level. The result: confusion. We build a readable hierarchy from three meters away.

02 /

The trap of "we'll see when it's printed"

Pantone shifts, varnish runs, misaligned cuts: printing disasters kill 30% of product launches. We deliver 100% print-ready files with technical specifications for the printer (crop marks, bleed, validated Pantone, digital proof).

03 /

Our ServicesPackaging Design

Everything you need, in a single subscription

01 /

Guaranteed linear visibility

We test your packaging on a recreated shelf against your actual competitors. The goal: 0.3 seconds to be identified.

02 /

Architecture information 3 levels

Visual hierarchy Brand → Product → Benefit. Readable at 3m, 1m, 30cm. No graphical mush.

03 /

Print-ready at 100%

Files delivered with complete technical specifications: validated Pantone, cutting marks, bleed, printer template.

04 /

Consistent range declination

Scalable design system. Add SKUs without breaking consistency. Reusable template.

05 /

Realistic 3D simulation

Photorealistic 3D rendering before production. Visualise the final result in ray before printing.

06 /

Competitive validation

We photograph your packaging on the shelf against your competitors. If it doesn't pop, we do it again.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Day 1-2

Competitive audit

We buy your competitors, we photograph them in a recreated layout, and we analyze the visual codes of your category.

Day 3-4

Visual architecture

We define the info hierarchy (Brand/Product/Benefit), the typographic grid, and the colour system by range.

Day 5-7

Design & variations

We create the main design + variations for the range. Print test 1:1 + realistic 3D simulation.

Day 8-9

Linear physics test

We print, we display on the shelf restored facing your competitors, we confirm visibility from a distance.

Day 9-10

Print-ready files

We are preparing the files for the printer: trim marks, bleed, approved Pantone, technical template, proof.

Ready to transform your packaging?

We audit your competitors and send you a free visual analysis of your shelf.

Talk to a human

See our packaging projects

Ready to transform your packaging?

We audit your competitors and send you a free visual analysis of your shelf.

Talk to a human

See our packaging projects

Your packaging is stunning on Behance. Unproduceable in reality.

Because it was designed without ever speaking to a printer. Nor testing the unboxing with a real customer.

CritèresDafolleAgencyFreelance
Approach
Design considered for production from the outset (feasibility + costs + shelf appeal)
Pure creative design (beautiful but often unproductive or beyond budget)
Template adapted without strategic thinking
Technical feasibility
Validation with the printer before finalisation (cut-outs, finishes, alignment)
Design created in isolation (discovering impossibilities after client validation)
"The printer will manage" (spoiler: it costs 3x the expected budget)
User testing
Unboxing + handling + shelf presence tests with real target
No testing (you discover it's fragile/complicated after production)
"It should be fine" (no field validation)
Cost optimisation
Architecture designed to minimise production costs (standard formats, accessible finishes)
Systematic premium finishes (gold leaf, selective varnish = budget blown)
No optimisation (full-page CMYK printing + custom cutting = ruinous)
Range variants
Scalable packaging system (consistency among products, easy variants)
One-off design (impossible to adapt without starting from scratch)
Each product = new design from scratch
Result
Differentiating, producible and profitable packaging (shelf appeal + preserved margins)
Award-winning unproducible packaging (or product at a loss)
Generic packaging or catastrophic production costs
CritèresDafolleAgencyFreelance
Approach
Design considered for production from the outset (feasibility + costs + shelf appeal)
Pure creative design (beautiful but often unproductive or beyond budget)
Template adapted without strategic thinking
Technical feasibility
Validation with the printer before finalisation (cut-outs, finishes, alignment)
Design created in isolation (discovering impossibilities after client validation)
"The printer will manage" (spoiler: it costs 3x the expected budget)
User testing
Unboxing + handling + shelf presence tests with real target
No testing (you discover it's fragile/complicated after production)
"It should be fine" (no field validation)
Cost optimisation
Architecture designed to minimise production costs (standard formats, accessible finishes)
Systematic premium finishes (gold leaf, selective varnish = budget blown)
No optimisation (full-page CMYK printing + custom cutting = ruinous)
Range variants
Scalable packaging system (consistency among products, easy variants)
One-off design (impossible to adapt without starting from scratch)
Each product = new design from scratch
Result
Differentiating, producible and profitable packaging (shelf appeal + preserved margins)
Award-winning unproducible packaging (or product at a loss)
Generic packaging or catastrophic production costs

The tools we use for Packaging Design

Any questions? We respond within 48 hours.

It is known that entrusting your design to an external team,
raises some questions. Here are our answers.

Access support

How long does it take to create packaging?

What exactly do you deliver?

Are you really testing in real conditions?

How much does packaging cost?

Can I easily decline my range afterwards?

Do you also handle printing?

Difference between packaging and label?

Do you also do e-commerce packaging (Amazon, etc.)?

Do you comply with legal standards (nutrition, recycling, etc.)?

Can we test several versions before printing?

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