From zombie blog to editorial machine that generates traffic (and leads)
Your team produces 4 articles per month. An average of 12 views. The problem is not the content. It’s the presentation.
*As Soon As Possible (tired of anglicisms)
+247%
Average increase in time spent on articles (from 42 seconds to 2 minutes 26 seconds)
+186%
Increase in the click rate to conversion pages (CTA at the end of the article)
-68%
Reducing the bounce rate on the blog (thanks to smart related articles)
Why is your blog not generating any traffic or leads?
The problem is not the quality of your articles. It's the catastrophic reading experience you offer.
Your blog template is from 2016
A block of text on a white background. Zero visual hierarchy. Illegible typography on mobile. The reader skims in 12 seconds. Result: your SEO-optimized articles are useless if no one reads them.
01 /
Your blog is disconnected from your sales funnel
No contextual CTA. No article suggestions. No gateway to your service pages. Your blog generates traffic... which immediately leaves. It’s an editorial dead end.
02 /
A blog designed to convert, not just to publish
At Dafolle, we transform your blog into a commercial asset. Modular templates, optimised reading UX, smart CTAs that adapt to the context of the article. Your content deserves better than a WordPress theme.
03 /
Our ServicesBlog Design
Everything you need, in a single subscription
01 /
Modular template, not fixed
We create a system of reusable blocks (quote, stats, before/after, checklist). Your writers compose visually rich articles without touching the code.
02 /
Typography designed for long reading
Size, contrast, spacing, and line-height optimized for 8 minutes of reading without eye strain. Tested on mobile and desktop.
03 /
smart contextual CTAs
No aggressive pop-ups. CTAs that adapt to the topic of the article. Article on branding? CTA to your Branding page. Article on Webflow sites? Demo of your offer.
04 /
Internal navigation system
Related articles based on tags (not random). Clickable table of contents. Breadcrumb. We transform each visit into a deep reading session.
05 /
Integrated technical SEO optimization
Schema.org tags (Article, Author, Breadcrumb). Open Graph meta for shares. Loading time <1.2s. Logical Hn structure. The design serves SEO.
06 /
Pre-configured analytics & heatmaps
We install tracking (scroll depth, CTA clicks, reading time per section). You will finally know which paragraphs are read and which are skipped.
They chose Dafolle for their website redesign.
Some examples of achievements
Day 1-2
Audit of the existing blog & benchmark
We analyze your last 20 articles: structure, performance, bounce rate. We identify the patterns that work (and those that kill engagement).
Day 3-4
Architecture of the modular template
We define the content blocks you need (text, image, quote, stats, code snippet, video, checklist). We create the design system.
Day 5-8
Article template design
Header, article body, sidebar (or not), CTA, related articles, comments (or not). We design the complete reading UX. Desktop + mobile.
Day 9-10
Home page design of the blog
Article grid, category filters, hero, featured posts. We create the editorial showcase that encourages exploration.
Day 11-13
Technical Integration (CMS)
We integrate everything on Webflow CMS, Framer, or WordPress (depending on your stack). Your editors should be able to publish independently without breaking the design.
Day 14
Editorial team training
2-hour session to show your writers how to use modular blocks, optimize visuals, and integrate CTAs. Deliverables: document + video.
Your blog has 10,000 visitors per month. And zero conversions.
Because it was designed to publish articles. Not to turn readers into customers.
The tools we use for Blog Design
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What type of blog is it for?
Do you also write the articles or just the design?
Does it work with WordPress?
Is the template really modular or is it just marketing?
How many items do you include in the package?
Are contextual CTAs automatic or manual?
Are you managing the migration of old articles?
Is the design responsive or do you have to pay an extra for mobile?
Analytics, is Google Analytics enough?
How long to see the results (traffic, leads)?