Your pricing page is losing 60% of your visitors. We turn it into a conversion machine.
Your pricing is clear to you. Incomprehensible for your prospects. Too many options, no hierarchy, zero decision psychology. The result: they leave to compare elsewhere. We turn your pricing page into a conversion funnel.
*As Soon As Possible (tired of anglicisms)
+34%
Average increase in the conversion rate on the pricing page
-52%
Reduction of support requests "What is the difference between your offers?"
+28%
Increase in the selection of the premium offer (vs basic)
Why your current pricing page isn't selling
The problem is not your price. It's the way you present it.
Our ServicesPage Pricing
Everything you need, in a single subscription
01 /
Visual hierarchy that guides the eye
We use size, color, and space to make your prospect look at the offer you want to sell first (usually the premium one). Badge "Most Popular", visual contrast, differentiated CTA.
02 /
Applied pricing psychology
Decoy effect (offering lure to enhance the premium), value anchoring (showing the ROI before the price), positive framing ("Save €240/year" vs "€20/month"). No theory, just tested.
03 /
Integrated ROI Calculator
Interactive widget: the prospect enters their data (number of users, time saved, etc.), and sees the return on investment in real-time. Conversion +41% vs static page.
04 /
Contextual FAQ under each offer
Instead of a generic FAQ at the bottom of the page, we incorporate specific objections under each plan. "Why does the Pro offer cost 3 times more?" → Immediate response. 52% reduction in support requests.
05 /
Smart comparator (not Excel table)
If you need to compare offers, we create a filterable comparator. The prospect selects their requirements (number of users, volume of data), and we only display the suitable offer. No more 47-line tables.
06 /
A/B testing and continuous optimization
We are testing 3 variants of your pricing page (the order of the offers, wording of the CTAs, monthly vs annual display). We will keep the one that converts the best. With subscriptions, we iterate every month based on the data.
They chose Dafolle for their website redesign.
Some examples of achievements
Day 1
Audit of the current pricing page
We analyze your current page: conversion rate, heatmaps (where people click), scroll depth (how far down they scroll). We identify friction points (where they leave).
Day 2-3
Pricing psychology workshop
We define together: which offer you want to prioritise selling, what is your customer's decision-making process, what are their main objections. We calibrate the value anchoring.
Day 4-6
Design of the 3 variants to test
We produce 3 versions of your pricing page with different structures (e.g. variant A with decoy pricing, variant B with ROI calculator first, variant C with integrated social proof).
Day 7
Integration & A/B Testing Setup
We integrate the 3 variants on your site (Webflow, Framer, or your CMS). We set up A/B testing (Google Optimize or VWO). Automatic traffic splitting.
Week 2-3
Analysis of results & Optimization
We let the tests run for 2-3 weeks (we need a minimum of 1,000 visitors per variant for statistical significance). We analyze the results. We keep the winner and iterate.
Your pricing page has 12 different offers. And no one knows which one to choose.
Result: decision paralysis. 68% of visitors leave the page without taking any action.
The tools we use for Page Pricing
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What type of business is it for?
Do you also handle copywriting or just the design?
Are A/B tests mandatory?
How is the ROI calculator developed?
How much does it actually cost?
Which platform are you working on?
What if we already have a pricing page that converts well?
Heatmaps and analysis, which tool is it with?
How long after the redesign do we see the results?
Can you also optimize the page that comes before the pricing (product landing page)?