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Lovewall

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Services

Portfolio

About

Lovewall

Resources

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15 testable ad concepts in 48 hours. Ready for your designers or your generative AI.

Strategic creative prompts to generate differentiating advertising concepts (Meta, LinkedIn, Display). Delivered within 48 hours. Executable formats: designer briefs or optimized AI prompts. Unlimited iterations.

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Start AVQP*

*As Soon As Possible (tired of anglicisms)

15

testable concepts delivered in 48 hours

3

minimum strategic angles per batch

2

delivered formats (Brief designers + AI Prompts)

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Why your ads are not performing (and it's not your media budget's fault)

The problem is never the Facebook pixel. It's the advertising concept.

Your teams are going around in circles on the same issues.

Result: campaigns that all look the same. "Save time", "Boost your productivity", "The all-in-one solution". Generic promises that do not trigger any purchasing emotion.

01 /

Creative agencies cost an arm and a leg for 3 concepts

€3,000 to €8,000 for 3-4 creative proposals. Deadline: 2-3 weeks. Limited iterations (2 rounds of feedback max, then an amendment). You are paying for "creativity", not performance.

02 /

ChatGPT lays out concepts... that are useless

General prompts = general concepts. No structured brief, no conversion frameworks, no visual execution. You have to rework everything. The "time saving" becomes a time loss.

03 /

Our ServicesAd Prompt Concept

Everything you need, in a single subscription

01 /

At least 15 testable concepts

Enough to test 3-5 strategic angles with multiple executions. Sufficient volume for real A/B testing.

02 /

Angles based on conversion psychology

No "creativity for creativity's sake". Every concept follows a proven emotional trigger (fear, urgency, social proof, contrast).

03 /

Delivered in 48 hours

Not 48 working hours. 48 hours, period. You brief on Monday morning, you test on Wednesday.

04 /

2 executable formats

Structured brief for your designers + Optimized prompts for Midjourney/DALL-E. Ready to produce.

05 /

Unlimited iterations

Your tests show that an angle performs? We iterate on that. In subscription, there is no additional budget line.

06 /

Optimization based on your data

You share your metrics (CTR, CPL), we adapt the next batches. Concepts evolve with your learnings.

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

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From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

30 minutes

Strategic brief

Your product, target, campaign objective (awareness vs conversion), budgets, constraints. We dig into the real pain points of your customers.

24h

Research & strategic angles

Competition analysis, identification of 3-5 relevant emotional triggers, definition of the conversion frameworks to test.

24h

Generation of the 15 concepts

Declination of angles into executable concepts. Format: Headline + Body + CTA + Recommended visual description.

48h

Delivery 2 formats

Brief for designers (structure, art direction, references) + Optimised AI prompts (ready for Midjourney, DALL-E, Stable Diffusion).

Ready to test 15 new ad concepts this week?

30-minute brief. Delivery in 48 hours. Executable formats for your designers or your generative AI.

Talk to a human

Ready to test 15 new ad concepts this week?

30-minute brief. Delivery in 48 hours. Executable formats for your designers or your generative AI.

Talk to a human

Stunning visuals. Catastrophic CTR. Welcome to 95% of ad campaigns.

Designed to win Cannes Lions. Not to fill your CRM.

Critères	Dafolle	Agency	Freelance
Approach	Conversion-oriented concepts (psychology + data + creative)	Decorative creative concepts (nice but disconnected)	Customised Canva templates
Number of concepts	3-5 testable concepts (with clear hypotheses to validate)	15+ concepts thrown into a deck (no prioritisation)	1-2 visuals max (often copied from competitors)
A/B Tests	Included: we test the concepts before scaling the budget	Not included (or sold as an option = never done)	"We'll see what works" (spoiler: nothing)
Format variations	Auto variations for all formats (FB/IG/LinkedIn/Display)	Custom formats (each format = new quote)	One format only (square), you adapt the rest yourself
Copywriting	Headline + Body copy + CTA optimised for each platform	Generic copy written in 10 minutes (or no copy at all)	You write the text, the freelancer only creates the visual
Persuasion psychology	Integrated emotional triggers (urgency, social proof, contrast)	"We used red to catch the eye" (= only strategy)	No strategy (just "making it pretty")
Post-launch iterations	Continuous optimisations based on actual performance (CTR, CPA)	None (campaign launched = mission complete)	None (unless you relaunch it and pay again)
Result	Ads that convert and scale (CTR +60% vs industry average)	Ads that win Cannes Lions but ruin your media budget	Generic ads drowned in the feed (CTR < 0.5%)

Critères	Dafolle	Agency	Freelance
Approach	Conversion-oriented concepts (psychology + data + creative)	Decorative creative concepts (nice but disconnected)	Customised Canva templates
Number of concepts	3-5 testable concepts (with clear hypotheses to validate)	15+ concepts thrown into a deck (no prioritisation)	1-2 visuals max (often copied from competitors)
A/B Tests	Included: we test the concepts before scaling the budget	Not included (or sold as an option = never done)	"We'll see what works" (spoiler: nothing)
Format variations	Auto variations for all formats (FB/IG/LinkedIn/Display)	Custom formats (each format = new quote)	One format only (square), you adapt the rest yourself
Copywriting	Headline + Body copy + CTA optimised for each platform	Generic copy written in 10 minutes (or no copy at all)	You write the text, the freelancer only creates the visual
Persuasion psychology	Integrated emotional triggers (urgency, social proof, contrast)	"We used red to catch the eye" (= only strategy)	No strategy (just "making it pretty")
Post-launch iterations	Continuous optimisations based on actual performance (CTR, CPA)	None (campaign launched = mission complete)	None (unless you relaunch it and pay again)
Result	Ads that convert and scale (CTR +60% vs industry average)	Ads that win Cannes Lions but ruin your media budget	Generic ads drowned in the feed (CTR < 0.5%)