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Artistic direction for photography by prompt. Because paying €3K for a shoot for 8 usable photos is over.

Artistic direction for photo by AI for brands & SaaS looking for premium visuals without the delays (and budget) of a traditional shoot.

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Start AVQP*

*As Soon As Possible (tired of anglicisms)

48h

Average time for a set of 15-20 photo-realistic visuals (compared to 3-4 weeks in traditional shooting)

Iterations ∞

Unlimited modifications with a subscription (vs 1-2 touch-ups max in traditional shooting)

800+

AI photo visuals created for SaaS, e-commerce, and premium brands since 2023

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

3 reasons not to use stock photos (or to burn €8,000 on a shoot that will deliver 10 usable photos)

The drama of failed photo visuals: 78% of SaaS landing pages use the same Unsplash photos. Result? Zero differentiation, bounce rate +41%.

Art director specialized in AI photography. Not a generic "prompt engineer".

Our DA prompts have created over 800 photo visuals for SaaS, e-commerce, and brands. They master Midjourney V6, DALL-E 3, Stable Diffusion, and above all: artistic direction (light, composition, mood). Not technicians who just throw out ChatGPT prompts.

01 /

Consistent and flexible photo library. No disorganized one-shot.

We create a photographic art direction system (15-20 base visuals + infinite variations). Unified style: same colour codes, same light treatment, same mood. Do you need a new scene? We regenerate in the same universe in 3 hours. Impossible with a classic shoot (re-booking model + location = 3 weeks).

02 /

Rapid iterations without re-shooting. The brutal AI advantage.

Is your direction changing? Is your product evolving? We adapt the visuals within a maximum of 48 hours. New mood, new palette, new characters, new context. In a classic shoot: complete re-booking, new budget of €5-8K, timeframe 4-6 weeks. In AI prompt: we regenerate the complete set for a fraction of the cost.

03 /

Our ServicesPrompt DA Photo

Everything you need, in a single subscription

01 /

Hero Sections & Landing Pages (Boosted Conversion)

Premium photo visuals for hero sections of landing pages. Custom artistic direction aligned with your brand DNA. Mood, lighting, and composition optimized for conversion (A/B tests: +34% vs stock photos).

02 /

Product & Lifestyle Photos (E-commerce, SaaS)

Product visuals in a realistic usage context. Lifestyle settings that are impossible to shoot (complex angles, exotic environments, controlled seasons). Optimized format for product sheets and features pages.

03 /

Team Photos & Corporate Portraits (Authenticity Controlled)

Professional photo-realistic portraits for team, about, and leadership pages. Controlled diversity, unified look, no "Shutterstock corporate photo" that screams fake from 100m away. A credible alternative to studio shooting at €2K/day.

04 /

Photos Ads & Social Media (Meta, LinkedIn, Display)

Optimised photo visuals for paid campaigns (square, vertical, story formats). Unlimited A/B variations to test creative angles. Measured ROI: CTR +28% vs stock photos on Meta Ads.

05 /

Editorial Photos & Content Marketing

Photo visuals for blog posts, case studies, guides. Premium art direction that elevates the perception of your content. No more Unsplash photos seen 10,000 times.

06 /

Event & Temporary Photos (Seasonality, Campaigns)

Photo visuals for seasonal campaigns, events, product launches. Rush deadline: complete set in 24 hours (not possible in a real shoot). Use cases: Black Friday, back to school, limited campaign.

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

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From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Day 1

Creative Brief & Moodboard

Analysis of your needs: use cases (landing page, ads, content), targets (B2B corporate, DTC lifestyle, tech early-adopter), desired mood (natural light, minimalist studio, dynamic lifestyle). Visual references that you like.

Day 1-2

Tests Prompts & Artistic Direction

Creation of the first directional prompts to define the style. Generation of 5-8 visual tests to validate the mood, the lighting, and the composition. You choose the direction (we produce the next steps based on the validated variant).

Day 2-3

Main Set Generation

AI production of 15-20 photo visuals from the basic set. Optimised prompts for consistency (same colour treatment, same visual universe, same level of detail). Formats: high resolution 4K+ for print and web.

Day 3-4

Selection & Post-Production

You receive 40-50 generated variations. You select your 15-20 preferred visuals. We apply light post-production: colour correction, minor retouches, removal of AI artifacts (weird fingers, unreadable text).

Day 4

Iterations & Adjustments

Unlimited adjustments phase (subscription): re-generating certain scenes, changing angles, modifying the background, adjusting the mood. We iterate until final validation.

Day 5

Delivery & Prompt Library

Delivery of the complete pack: high-resolution files (JPG 4K, PNG if transparency is needed), web-optimized versions (WebP), export formats for ads (1:1, 4:5, 9:16). Bonus: your library of master prompts for generating future variations.

Ready to move from Unsplash stock photos to a custom premium photo art direction?

Book a 30-minute appointment for us to audit your visual needs (landing pages, ads, content). We will send you 3-5 free AI photo tests so you can see the difference before signing.

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See examples

Ready to move from Unsplash stock photos to a custom premium photo art direction?

Book a 30-minute appointment for us to audit your visual needs (landing pages, ads, content). We will send you 3-5 free AI photo tests so you can see the difference before signing.

Talk to a human

See examples

The drama of €15,000 shootings: beautiful photos that nobody uses

Because they were designed for Instagram, not for your conversion funnel.

CritèresDafolleAgencyFreelance
Approach
Strategic artistic direction (each photo serves a business purpose)
Disconnected creative shooting (beautiful but unusable)
Stock photos purchased from Unsplash then retouched
Methodology
Precise art director prompts (light, framing, emotion) + Approved moodboards before the shoot
Vague conceptual brief ("We want authentic lifestyle")
No brief (the photographer improvises on the day)
Visual coherence
Defined photo charter (color codes, framing, recurring styles)
No coherence (each shoot = new style)
Coherence? Each photo comes from a different photographer
Number of visuals
50-100 usable photos (adapted to web/print/social formats)
300 photos delivered of which 12 are usable (the others: blurry, poorly framed)
10-15 photos max (often the same angles)
Post-production
Retouching included + Automated format adaptations
Infinite retouching (each back-and-forth = new quote)
Basic retouching (or none)
Image bank
Organized and tagged library (you find the photo you need in 10 seconds)
Messy WeTransfer folder (good luck finding anything)
Unnamed ZIP files ("IMG_2847.jpg")
Scalability
Reusable prompts for future shoots (coherence over time)
No documentation (have to start over each time)
No continuity (each shoot starts from scratch)
Result
Strong visual identity that converts (photos = extension of the brand)
Decor photos that gain likes but sell nothing
Forgettable generic photos (like 10,000 other brands)
CritèresDafolleAgencyFreelance
Approach
Strategic artistic direction (each photo serves a business purpose)
Disconnected creative shooting (beautiful but unusable)
Stock photos purchased from Unsplash then retouched
Methodology
Precise art director prompts (light, framing, emotion) + Approved moodboards before the shoot
Vague conceptual brief ("We want authentic lifestyle")
No brief (the photographer improvises on the day)
Visual coherence
Defined photo charter (color codes, framing, recurring styles)
No coherence (each shoot = new style)
Coherence? Each photo comes from a different photographer
Number of visuals
50-100 usable photos (adapted to web/print/social formats)
300 photos delivered of which 12 are usable (the others: blurry, poorly framed)
10-15 photos max (often the same angles)
Post-production
Retouching included + Automated format adaptations
Infinite retouching (each back-and-forth = new quote)
Basic retouching (or none)
Image bank
Organized and tagged library (you find the photo you need in 10 seconds)
Messy WeTransfer folder (good luck finding anything)
Unnamed ZIP files ("IMG_2847.jpg")
Scalability
Reusable prompts for future shoots (coherence over time)
No documentation (have to start over each time)
No continuity (each shoot starts from scratch)
Result
Strong visual identity that converts (photos = extension of the brand)
Decor photos that gain likes but sell nothing
Forgettable generic photos (like 10,000 other brands)

The tools we use for Prompt DA Photo

Any questions? We respond within 48 hours.

It is known that entrusting your design to an external team,
raises some questions. Here are our answers.

Access support

What exactly is "AI prompt photo art direction"?

AI visuals, you can tell they are "fake," can't you? (Clients will find that strange)

Can you reproduce our graphic charter and brand mood exactly?

Can we modify the visuals after delivery? (Change an element, adjust the colour, etc.)

What exactly do you deliver? (Formats, resolutions, source files)

What are the legal limits / rights of use for AI visuals?

Rush deadline: how quickly can you deliver at the minimum? (For example: I have a product launch in 5 days)

How much does it actually cost?

Which AI tool(s) are you working on exactly?

Why use a DA prompt rather than generating it ourselves with ChatGPT / Midjourney?

English