Stop asking ChatGPT to be "fun and professional". Create a ToV prompt system that generates 100 texts/month aligned with your brand.
Tone of Voice prompt framework for ChatGPT, Claude, and AI tools. No more generic "corporate-bot" texts that kill your differentiation.
*As Soon As Possible (tired of anglicisms)
5 days
Average time to deliver a complete ToV framework (compared to 4-8 weeks with a traditional branding agency)
97%
Rate of alignment measured between generated AI texts and target Tone of Voice (blind A/B tests on 50+ outputs)
120+
Frameworks ToV created for SaaS, e-commerce, B2B brands since 2023
3 reasons why your AI texts sound "ChatGPT generic" (and why a ToV framework fixes that)
The drama of an unsteady Tone of Voice: 83% of marketing teams use ChatGPT without clear ToV direction. The result? Bland texts, zero brand personality, impossible to scale content production.
Our ServicesInvite Tone of Voice
Everything you need, in a single subscription
01 /
ToV Framework for ChatGPT, Claude, Jasper (Content Writing)
Optimised master prompts for AI writing tools. Precise instructions: language register, forbidden/allowed vocabulary, sentence structures, length, rhythm. Your AI writes like your brand, not like a corporate robot.
02 /
ToV for Customer Support & Chatbots (Intercom, Zendesk, custom)
ToV prompts for AI customer support agents. Be empathetic yet effective, solving problems without beating around the bush. Real tests: customer satisfaction +23% vs generic support responses.
03 /
Value Proposition for Social Media & Community Management (LinkedIn, Twitter, Instagram)
Framework ToV adapted by channel: your LinkedIn (expert but accessible), your Twitter (punchy, unapologetic opinions), your Instagram (visual-first, short captions). Generation of aligned posts in series.
04 /
ToV for Email Marketing & Nurturing (Sequences, Newsletters)
ToVs prompts for automated email campaigns. From impactful cold emails (B2B) to engaging newsletters (DTC). Tested variations: subject + body + CTA. Measured open rate: +18% compared to ‘generic AI template’ emails.
05 /
ToV for Product Copy & UX Writing (Interfaces, Onboarding)
ToV framework for product microcopy: buttons, error messages, tooltips, empty states, onboarding. Clear and reassuring tone (fintech) or fun and quirky (lifestyle apps). System consistency guaranteed.
06 /
ToV for Sales & Pitch Decks (Presentations, Sales Proposals)
Sales content ToV prompts: pitch decks, business proposals, cold outreach. Assertive but not arrogant, data-driven but not boring. Measured conversion rate: +31% vs "corporate PowerPoint template" pitches.
Day 1
Existing ToV Audit & Positioning
Analysis of your current content (website, emails, social posts, support) to identify the current Tone of Voice (even if it is not formalised). Positioning workshop: brand DNA, target audiences, archetypes, differentiation against competitors. Tone of Voice references that you like (other brands).
Day 2
Definition of ToV Axes & Territories
Construction of the ToV axes (e.g.: Expert yet accessible, Direct with no beating about the bush, Human and warm). Definition of lexical territories (vocabulary to use/avoid, signature expressions, level of language). Positioning on the scales (formal ↔ casual, technical ↔ simplified, serious ↔ fun).
Day 2-3
Creation of Master AI Prompts
Writing master prompts (300-500 technical words) for ChatGPT, Claude, Jasper. Specific instructions: syntactic structures, types of sentences, logical connectors, register, pace, do's & don'ts. Contextual prompts (landing page vs email vs LinkedIn post).
Day 3-4
Real Tests & Calibration
Generation of 20-30 test texts with prompts (emails, landing pages, posts, product descriptions). Blind tests with your team: "which one sounds the most like our brand?". Measurement of ToV alignment (semantic analysis). Calibration of prompts to achieve 95%+ consistency.
Day 4-5
Iterations & Final Adjustments
Adjustment phase based on your feedback: recalibration of ToV sliders, addition of specific use cases, creation of prompt variants (short vs long version, B2B vs B2C version). Final validation on 10+ concrete examples.
Day 5
Delivery Framework & Team Training
Delivery of the complete framework: ToV document (charter, axes, examples), master prompts library (Notion or Google Doc), 50+ generated examples (Do's & Don'ts), user guide (how to adapt the prompts). Team training session (1h): how to use the framework in daily practice.
The typical editorial charter: 40 PDF pages that no one ever opens
Because "Be friendly but professional" has never helped anyone write a line.
The tools we use for Invite Tone of Voice
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What exactly is a "Tone of Voice prompt framework"?
Why not just tell ChatGPT "write like Apple" or "be fun and accessible"?
Are you creating a ToV from scratch or are you starting from our existing ToV?
How do you measure that the generated texts align 97% with our ToV?
Which AI tools does the framework work on exactly?
Can we modify the framework after delivery? (Our ToV is evolving, we are adding a new use case)
Are you training our team to use the framework on a daily basis?
How much does it actually cost?
What is the difference between a classic "brand book ToV" and your AI prompts framework?
If we are already using ChatGPT internally, what will your framework actually change?