Build a brand strategy that transforms your salespeople into closing machines.
Your brand has a problem: it isn't selling. Your salespeople are improvising. Your prospects don't understand what you do. Your website says everything and nothing. The result: endless sales cycles and catastrophic conversion rates.
*As Soon As Possible (tired of anglicisms)
-34%
Average reduction in the sales cycle with a clarified strategy
92%
Sales teams are actually using the delivered strategy.
2-3 weeks
From the strategic workshop to operational strategy
Why 80% of brand strategies end up in a Google Drive never to be used
The problem is not that you don't have a strategy. It's that it is unusable.
Our ServicesBrand strategy
Everything you need, in a single subscription
01 /
Tested differentiating positioning
We test 3-4 positioning strategies with 15-20 real clients/prospects. We keep what converts and discard what doesn’t work. Zero intuition, 100% data.
02 /
Turnkey business speech
Pitch deck structure, battle cards, objection responses, email templates. Your salespeople have everything they need to sell without improvisation.
03 /
Deployment across all points of contact
Website, brochure, email signature, investor pitch, sales deck. We apply the strategy everywhere. Total consistency.
04 /
Short and actionable strategy
12-15 pages maximum. No conceptual jargon. Only what is needed to sell and communicate.
05 /
Defined and applicable tone of voice
With concrete examples (phrases to say / not to say). Your teams know exactly how to talk about the brand.
06 /
Continuous evolution by subscription
Your market is evolving, and so is your offer. We adjust the strategy every quarter without starting from scratch.
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1
Strategic workshop & Competitive audit
We analyze your market, your competitors, and your current clients. A 4-hour workshop with your decision-makers to extract the differentiating positioning.
Week 2
Positioning tests with the terrain
We are testing 3-4 positioning axes with 15-20 interviews (clients, prospects, salespeople). We measure what resonates, what converts.
Week 3
Drafting of the strategy V1
We draft the positioning, the promise, the brand pillars, the tone of voice, and the key messages. Short and operational format (12-15 pages).
Post-delivery
Deployment & Team Training
We train your salespeople and your marketing team (session 2-3 hours). We break down the strategy on your first critical points of contact (website, pitch deck).
Your branding strategy fits into 300 PowerPoint slides. And no one knows what to do with it.
"Our ambition: to become the leader in sustainable innovation." Great. But what are we launching on Monday morning?
The tools we use for Brand strategy
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What exactly is a brand strategy at Dafolle?
Do you also do visual identity (logo, graphic charter)?
Customer tests are conducted with our actual clients or external panels?
How much does it actually cost?
What types of businesses do you work with?
We already have a brand strategy (created in-house or by a firm). Can you rewrite it?
Are you training our teams to use the strategy?
What if our offer/market changes during the year?
How long after delivery do we see results?
Can you then join us for the website redesign?