How Rubika streamlined its web ecosystem
From 4 chaotic WordPress sites to a unified platform on Framer: +46% traffic, +66% conversion
*As Soon As Possible (tired of anglicisms)
+46%
Organic traffic
+66%
Conversion rates
+12%
Satisfaction rate
Project details
Client
Rubika
Sector
Education / Higher Education
Duration
6months
Équipe
3 experts
Subscription type
Error
The customer
Rubika, a higher education school recognized in digital creation (3D animation, video games, design), was facing a technical and organizational nightmare: 4 to 5 distinct WordPress sites, managed by teams scattered across the globe.
The visual identity, although friendly at first, had fragmented into a multitude of colours and different graphic approaches. Each campus, each programme had developed its own interpretation of the brand, creating a visual cacophony.
For future students and their parents, finding the right programme in this digital maze was a Herculean task. Information was scattered, navigation was counterintuitive, and the UX journeys were inconsistent from one site to another.
With an ambitious growth strategy and specific SEO objectives, Rubika needed a complete overhaul of its digital ecosystem. A project that seemed titanic: streamline 4 sites, unify the experience, optimize SEO, all while maintaining the richness of the educational offer. The Rubika team entrusted us with this challenge with a clear imperative: “If we had gone with a traditional agency, we would never have met the deadlines.”
Our initial audit revealed 6 critical friction points.
(And no, it was not just "the button is too small")
01 /
Architectural chaos
4 to 5 distinct WordPress sites with different technical structures, incompatible plugin versions, maintenance that cannot be synchronized. Teams scattered around the world without a unified vision.
02 /
Fragmented brand identity
Each campus had developed its own interpretation of the graphic charter: different colors, multiple typographies, various illustration styles. Impossible for a visitor to perceive a consistent brand.
03 /
Labyrinthine student pathway
For a prospective student searching for "3D animation training", it was necessary to navigate between several websites, comparing different information structures, without a clear logic. There was a considerable dropout rate even before making contact.
04 /
Scattered and redundant information
The same duplicated content on several sites with slightly different versions, creating confusion for users and SEO penalties for duplicate content.
05 /
Counterintuitive navigation
Different menus depending on the sites, variable terminology used to refer to the same training courses, no consistency in the organization of information. Parents and students were systematically getting lost.
06 /
Catastrophic technical performance
WordPress sites overloaded with plugins, loading times exceeding 4 seconds, Google PageSpeed scores lower than 40/100. Direct impact on organic search rankings and mobile user experience.
Our Agile Approach
A 3-phase strategy with rapid iterations every 48 hours.
Weeks 1-3
Audit & Diagnostic
Comprehensive mapping of the existing ecosystem: analysis of 4-5 sites, identification of content to retain/merge/delete, user UX audit, benchmark of higher education sector.
Weeks 4-8
Design System & Navigation
Creating a modular and scalable design system with a library of visual components. Intensive collaborative workshops with Rubika teams on navigation, menus, and the way to present training.
Weeks 9-20
Migration & Framer Development
Progressive migration of content to Framer, development of the site with ultra-optimised layouts for scalability. Regular user testing with students and parents to validate the journeys.
Weeks 21-24
Training & Deployment
Intensive training for the 4 Rubika teams geographically divided for the autonomous use of Framer CMS. Creation of complete documentation, video tutorials, post-launch support.
The implemented solutions
Concrete actions for measurable results.
The image rendering
A small overview of what has been done for
Their feelings about the collaboration
This is a fake test that needs to be imagined.
And in numbers?
Concrete actions for measurable results.
+46%
Organic traffic
46% increase in SEO traffic within 6 months of the launch due to optimizing the architecture, streamlining content, and collaborating with the Risework agency.
+66%
Conversion rate
Contact requests and registrations for open days have increased by 66% thanks to streamlined user journeys and intuitive navigation.
High scores
User satisfaction
Extremely positive feedback from students, parents, and internal teams: "We finally have a website that reflects us and where we can find what we're looking for."
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The tools used
SEO challenges on your site?
Our approach combines design excellence with native SEO optimization and collaboration with specialized agencies.
