How Skarlett tripled her conversions in just 3 months Copy Copy
A data-driven approach and rapid iterations on Framer that transformed Skarlett's digital performance and facilitated a fundraising of €7M.
*As Soon As Possible (tired of anglicisms)
7 million
Rises after support
x3
Conversion rate
+340%
Of ROI marketing
Project details
Client
Skarlett
Sector
Insurance
Duration
3months
Équipe
3 experts
Subscription type
Plan Grow
Services carried out
The customer
Skarlett, a promising scale-up in the SaaS sector, was facing a major challenge: despite significant traffic on their site and substantial marketing investments, their conversion rate remained desperately low.
With a Series A funding round in preparation, the team needed rapid and measurable results to demonstrate their growth potential to investors.
Their existing site, developed in-house, was failing to effectively convert qualified visitors into customers.
The challenge was twofold: to quickly optimize conversions while preparing the necessary assets to convince investors. It was in this urgent context that Scarlett turned to Dafolle for a complete transformation of their digital approach.
Our initial audit revealed 6 critical friction points.
(And no, it was not just "the button is too small")
01 /
Confusing user journey
Session analyses showed that 68% of visitors abandoned before reaching the pricing page, lost in a complex and unintuitive navigation.
02 /
Unoptimized landing pages
Generic landing pages did not match the different traffic sources, creating a disconnect between marketing campaigns and the on-site experience.
03 /
Lack of social proof
No customer testimonials, use cases, or performance metrics visible to reassure prospects and demonstrate the value of the product.
04 /
Underutilized blog
Despite an ambitious SEO strategy and quality content, the blog was only converting 0.2% of its visitors, due to a lack of suitable CTAs and engaging design.
05 /
Non-existent investor assets
No professional pitch deck or coherent presentation to support the fundraising, risking compromising discussions with VCs.
06 /
High loading time
Pages taking more than 5 seconds to load on mobile, resulting in a bounce rate of 42% and penalising organic search rankings.
Our Agile Approach
A 3-phase strategy with rapid iterations every 48 hours.
Week 1
Audit & Strategy
Complete immersion in the Scarlett ecosystem to understand business and technical challenges. In-depth analysis of analytics, user session recordings, and identification of quick wins.
Weeks 2-8
Production Intensive
Creation and deployment of new landing pages with an ultra-fast iteration cycle. Systematic A/B testing to validate each hypothesis and continuously optimize performance.
Month 3-4
Scale & Fundraising
Consolidation of conversion gains and preparation of assets for fundraising. Creation of a compelling pitch deck and complete redesign of the main conversion path.
The implemented solutions
Concrete actions for measurable results.
01 /
Figma Design
Figma allows us to express our creativity in all sectors (marketing, interface design, websites, rebranding...). The only limit is our imagination... so none!
The image rendering
A small overview of what has been done for
Their feelings about the collaboration
This is a fake test that needs to be imagined.
"You quickly understood our challenges and mindset, adapting to our constraints. And the real plus: your creativity and ability to propose ideas. Thank you for that.”
Cyrille Ebengue
Demand Manager at M6
And in numbers?
Concrete actions for measurable results.
x3
Conversion rate multiplication
From 2.1% to 6.8% on average across all landing pages, with peaks of 12.4% on the most qualified segments.
€7M
Fundraising
-72%
Cost of acquisition
+340%
ROI marketing
1.8s
Loading time
48h
Time to market
28
A/B tests launched
4
Landing pages
+156%
Qualified leads
The tools used
Ready to triple your conversions?
Discover how Dafolle can transform your digital performance with our agile and data-driven approach.
