Delicity
Giving a powerful face to the ethical shift in food delivery.
Delicity was born from a bold ambition: to offer a fair, transparent alternative to the meal delivery giants. With a more ethical model for restaurant owners, couriers and customers, its visual identity needed a fresh start. The challenge was to turn this game-changing mission and its "Made in France" roots into a memorable, high-impact design.
Our work focused on building a consistent brand system. We modernized the logo for better legibility and impact while keeping its essence. At the same time, we defined new brand guidelines inspired by French colors, rolled out across communication materials, and kicked off the platform's UX redesign to lay a strategic and visual foundation for future growth.
Credits
Joffrey Piccirillo
Co-founder