Delicity
Creating a strong new visual identity and a solid UX foundation to assert the ethical and French positioning of the delivery platform.
3 months with a quarterly commitment.
Start Plan
Give a powerful face to the ethical delivery revolution.
Delicity was born out of a strong ambition: to offer a fair and transparent alternative to the giants of meal delivery. With a more ethical model for restaurateurs, delivery drivers, and customers, their visual identity needed a new lease of life. The challenge was to translate this revolutionary mission and their "Made in France" roots into a memorable and impactful design.
Our collaboration focused on creating a coherent brand ecosystem. We modernised the logo for greater readability and impact, while preserving its essence. Meanwhile, we defined a new graphic charter inspired by French colours, adapted to various communication materials, and initiated the UX redesign of the platform to create a strategic and visual foundation for their future growth.
Credits
Joffrey Piccirillo
Co-founder