M6
M6 x Dafolle: UX/UI modernization for the ad sales house
The M6 group, a major player in French broadcasting, faced a twofold modernization challenge. First, it had to simplify the user experience of a complex internal app, critical for managing advertising contracts. Second, it needed a high-impact digital showcase to promote that same ad sales house to advertisers.
In just 3 months, our team worked in two phases. We completely rethought the UX of the business tool to make it simpler and more efficient, saving M6 teams valuable time every day. At the same time, we designed a landing page that conveys the power of their advertising offer, optimized to turn visitor interest into real opportunities.
Credits
Clara Champion
Co-founder
Joffrey Piccirillo
Co-founder