M6

The M6 Group, a key player in the French audiovisual landscape, faced a dual challenge of modernisation. On one hand, it was necessary to simplify the user experience of a complex internal application, crucial for managing advertising contracts. On the other hand, it was essential to design an impactful digital showcase to promote this very agency to advertisers.

In just 3 months, our team worked in two stages. We completely rethought the UX of the business tool to make it simpler and more effective, allowing the M6 teams to save valuable time on a daily basis. At the same time, we designed a landing page that conveys the strength of their advertising offering, optimised to turn visitor interest into tangible opportunities.