NovaSanté
Creating NovaSanté's identity in one month to carry its trade show and fundraise
NovaSanté is a preventive health platform backed by the CPMS group, a long-standing player in health and life insurance. From a mobile app, policyholders run key screenings in a few minutes (hearing, oral health, sleep, skin) with just their smartphone, then get directed to the most suitable care pathway. Mutual insurers, insurers, brokers and companies gain a concrete, measurable and engaging prevention service, with real-time tracking metrics.
NovaSanté started from a blank page, on a tight schedule: a trade show in September and a fundraise in preparation. The project needed a strong brand, able to reflect its ambitions and carve out a place between two groups of players: institutional insurers with dated messaging, and very tech-driven newcomers. Reassuring, bold, accessible: the brand had to inspire trust in policyholders and decision-makers alike, and embody preventive health as an everyday reflex.
In a one-month subscription, the Dafolle team created the NovaSanté identity from A to Z: wordmark logo, art direction and brand guidelines, then all the launch materials. The call: a more scientific and organic take on health, far from the cold codes of tech and the institutional ones alike. The result: a brand that was very well received at the trade show, and that now supports NovaSanté in its fundraise to develop the next stages of the project.
Credits
Arthur L.
Art Director