


Why go through Dafolle?
Are you starting your business and your first obsession is "having a stylish logo"?
Error.
At the start of your company, simply write your name in black on a white background. That's enough. Really.
Don't waste time on visual identity.
The quick and effective method:
Generate your name with ChatGPT if needed
Create a basic logo on Looka (5 minutes)
Choose your colours on a palette site (Coolors)
Get inspired by designs on Dribbble for your minimal graphic charter
Get started and talk to your customers
Why? Because at the start, you don't really know who you are yet.
The real magic happens after a few months of activity. That's when you discover:
Your way of interacting with your customers
The real impact of your service
The impression you leave
Your natural communication style
The businesses that come to see us at Dafolle have often existed for 1-2 years already. They want to finally create an identity that truly resembles them. A brand aligned with their current issues, not imagined ones.
Start simple. Evolve naturally. Create your identity when you know who you really are.
And when that moment arrives, then, invest in a real strategic branding that tells your story and differentiates you.

Clara Champion
Published on
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