AI Ads
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Day 1
Budget & audience audit
We analyze your current campaigns: where the money goes, which audiences really convert, and where the leaks are.
List of sized tasks
Access to Dafolle OS
Days 2–3
Predictive model
We train the AI on your historical data (CRM, Analytics, Ads). It learns which profiles make purchases.
List of sized tasks
Access to Dafolle OS
Days 4–5
AI audience creation
We build predictive segments (smart lookalikes, excluding serial clickers, behavioral targeting).
List of sized tasks
Access to Dafolle OS
Days 6–7
Creative A/B testing
We launch 12 variants (visuals, hooks, CTAs). Limited budget for testing. The AI identifies the winners.
List of sized tasks
Access to Dafolle OS
Days 8–14
Scaling phase
We push the budget on winning combinations. The AI continuously optimizes (targeting, bidding, placements).
Day 15+
Automated management
The AI manages campaigns 24/7. You receive a weekly report with the decisions made and the results obtained.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for AI ads
What is the difference between your AI ads and a good media buyer?
A media buyer analyzes 10-15 metrics a day. Our AI analyzes 847 signals every 4 hours and adjusts automatically. Result: -62% cost per conversion on average. The best media buyer in the world cannot outpace the calculation speed of a machine.
How much does an AI-driven campaign cost?
One-off: €3,900 setup + 15% of your monthly ad budget. Subscription: from €890/month (includes setup + ongoing management + optimizations). Minimum recommended ad budget is €2,000/month (otherwise the AI doesn't have enough data).
Which platforms do you run the campaigns on?
Meta (Facebook/Instagram), Google Ads (Search + Display), LinkedIn Ads. We select the channels according to your target audience and budget. If you are selling B2B, use LinkedIn. If you are selling B2C, use Meta + Google.
Do you also create the visuals and texts for the ads?
Yes. We produce 12 creative variants (visuals + copy) for A/B testing. The visuals are generated by AI and then retouched by our designers. The texts are written according to our persuasion framework (see Dafolle Playbook).
How long before I see results?
48 hours to identify profitable audiences. 7 days to optimize the cost per lead. 30 days to measure the actual ROI (from click to sale). However, we cut off dead audiences from Day 2, so you don't waste budget unnecessarily.
Can I retain control or is it 100% automated?
You keep control. Together we set the maximum budget, target cost per acquisition, and forbidden channels. The AI optimizes within this framework. You receive a weekly report with all the decisions made. You can manually cut an audience at any time.
Do you guarantee a minimum ROI?
No. No serious agency can guarantee an ROI (too many variables: product, price, market, seasonality). However, we guarantee total transparency: you can see in real time how much you're spending and how much you're earning. If it doesn't perform, we cut it.
Can AI completely replace a human?
No. AI optimizes bids, targeting, and budgets (mathematical part). But it does not create brand strategy, understand your positioning, or manage crises. We combine AI (for speed) + human (for strategy).
Difference between your AI Ads and Meta Advantage+?
Meta Advantage+ optimizes for Meta only. Our AI drives cross-channel (Meta + Google + LinkedIn), providing real attribution (not just last-click), and is not biased by Meta's commercial interests. We optimize for YOUR business, not for Zuckerberg's advertising revenues.
Can I test before committing to a long-term arrangement?
Yes. We offer a 30-day sprint (€3,900 setup + 15% of the advertising budget). At the end, you have the results, the performing audiences, and you decide whether to continue with a subscription or a one-off monthly payment.