No more forgettable generic names in 48 hours
Your brand or product name is the first decision your customers will make about you. It's best not to miss it with a generic name that sounds like 10,000 others.
*As Soon As Possible (tired of anglicisms)
247
Names generated and tested by project
100%
INPI/EUIPO verification included (no nasty surprises)
4 weeks
From research to legal validation
Why 90% of brand names are forgettable within 48 hours
Naming is not a poetry contest. It is a strategic decision with measurable impact.
Our ServicesCompany/Brand Naming
Everything you need, in a single subscription
01 /
Documented systematic methodology
Semantic search, competitive analysis, generation by strategic axes. No improvisation.
02 /
Memorability & pronunciation tests
We test names on real samples. Memorability at 24 hours, ease of pronunciation, spontaneous associations.
03 /
Legal verification INPI/EUIPO
Each name is checked against the INPI and EUIPO databases before validation. No unpleasant surprises after the choice.
04 /
Domain & social media availability
We check the availability of domains (.com, .fr, etc.) and Instagram/LinkedIn/Twitter handles.
05 /
Strategic rationale for each name
We don't just deliver names. We deliver the why: positioning, semantic territory, differentiating angle.
06 /
Presentation support to convince internally
Presentation deck included to pitch the final names to your board/team. We help you sell the choice.
Week 1
Immersion & Framing
We analyze your positioning, your values, your target audience, and your competitors. We define the semantic axes.
Week 2
Generation & Selection
We generate 200+ names using a systematic methodology. We filter based on relevance, memorability, and differentiation.
Week 3
Tests & Legal Verification
We are testing the 15 finalists on a real sample. We check INPI/EUIPO and digital availability.
Week 4
Presentation & Validation
We present you with 3 final names with rationale, tests, and verifications. You choose. We prepare the submission.
The drama of brand names ending in "-ify", "-ly" and "-eo"
They all come from the same name generator. And no one remembers it 48 hours later.
The tools we use for Company/Brand Naming
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
How many names do you create per project?
What is the difference with a traditional naming agency?
Do you manage the INPI trademark registry?
How much does it actually cost?
Are you working for international markets?
Can we test the names on our own customer database?
Do you also offer logo/visual identity design?
How long does the name remain protected after validation?
And what if we hate the 3 final names?
Can you start from a shortlist that we already have?