Naming
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Week 1
Immersion & scoping
We analyze your positioning, your values, your target audience, and your competitors. We define the semantic axes.
List of sized tasks
Access to Dafolle OS
Week 2
Generation & Selection
We generate 200+ names using a systematic methodology. We filter based on relevance, memorability, and differentiation.
List of sized tasks
Access to Dafolle OS
Week 3
Tests & Legal Verification
We test the 15 finalists on a real sample. We check INPI/EUIPO and digital availability.
List of sized tasks
Access to Dafolle OS
Week 4
Presentation & Validation
We present 3 final names with rationale, tests and checks. You choose. We prepare the filing.
List of sized tasks
Access to Dafolle OS
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for company/brand naming
How many names do you create per project?
We generate 200+ names using a systematic methodology. We select 15 for testing. We present 3 final names that have been legally validated and tested with your target audience.
How is this different from a traditional naming agency?
Traditional agencies run creative workshops and deliver 20 to 50 unverified names. We follow a systematic method: semantic research, generation by axis, memorability tests, INPI/EUIPO checks. We deliver 3 names, but 3 bulletproof names.
Do you handle the INPI trademark filing?
We do not file ourselves (we're not licensed trademark attorneys), but we support you through the process and put you in touch with specialized intellectual property lawyers if needed. The prior INPI/EUIPO verification is included.
How much does it actually cost?
Between €8,000 and €15,000 depending on the complexity (product naming vs corporate naming, single-market vs international). Legal verification and tests included. No change orders.
Do you work for international markets?
Yes. We adapt the methodology: multi-country verification (EUIPO, USPTO, etc.), cross-cultural pronunciation tests, analysis of negative connotations in target languages.
Can we test the names on our own customer database?
Yes. If you have an engaged user base, we can co-create a test protocol with you (memorability questionnaire, associations, etc.).
Do you also offer logo/visual identity design?
Yes, but this is a separate service (Branding service). We can smoothly transition from Naming → Visual identity.
How long does the name remain protected after validation?
Once filed with the INPI, a trademark is protected for 10 years (renewable indefinitely). We explain the entire legal lifecycle.
And what if we hate the 3 final names?
Statistically, it never happens if the initial brief is well scoped. But if none of the 3 really works, we run another iteration (included in the package). We won't leave you with names you don't like.
Can you start from a shortlist that we already have?
Yes. We can audit, test and legally check an existing shortlist. It's a lighter service (2 weeks, adjusted pricing).