Transform your e-commerce site into a high-performance conversion platform.
Your online shop has a problem: people visit, add items to their cart... and then leave. The average abandonment rate is 68%. We're going to fix that.
*As Soon As Possible (tired of anglicisms)

+127%
Average increase in conversion rate after redesign
-52%
Reducing the checkout abandonment rate
8-10 weeks
From the audit to the redesigned e-commerce platform
Our success story
Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.
B2C & Retail
Tech companies
B2B Services
Our success story
Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.
B2C & Retail
Tech companies
B2B Services
Why 68% of shopping carts are abandoned before payment
The problem is not your product. It is the purchasing journey filled with friction.
The drama of e-commerce sites built from a template
Shopify template bought for €200. Woocommerce quickly customised. Result: a generic sales funnel that does not address your clients' specific objections. Every friction equals money lost.
01 /
Web agencies deliver mockups... not optimized for conversion
Traditional agencies deliver you a nice website. Pretty carousel. Animations everywhere. But the 5-step payment process? Hidden shipping costs until checkout? CTAs that change wording depending on the page? Zero conversion testing.
02 /
An e-commerce platform. Designed to convert. User tested.
At Dafolle, we design e-commerce sites thought of as persuasion systems. Every stage of the funnel is tested. Every friction point is identified and eliminated. Every objection is anticipated and addressed at the right time.
03 /
Our ServicesE-commerce
Everything you need, in a single subscription
01 /
Optimized conversion tunnel
Checkout in a maximum of 3 steps, pre-filled fields, shipping costs displayed right from the cart, intelligent cross-sell, reassurance at the right moment.
02 /
Integrated persuasion psychology
Urgency without being aggressive, contextual social proof, objection handling by product type, price anchoring, subtle nudges.
03 /
User tests on the complete tunnel
We test the purchasing journey with 15-20 real users: from product discovery to payment. Eye-tracking, recorded sessions, verbatim.
04 /
Mobile-first (70% of visits)
Everything is designed for mobile. One-thumb design, express payment (Apple Pay, Google Pay), optimized forms, fast-loading images.
05 /
Product sheets that sell
Persuasive structure (benefits > features), photos that show the product in context, product FAQs, integrated comparisons.
06 /
Continuous evolution by subscription
Your catalog is evolving, seasonalities are changing, and you are launching promotions. We adjust the design, A/B test, and continuously optimize.

From idea to live site in 4 steps
For emergencies,
delivery possible within 24 hours
with our Boost Mode

From idea to live site in 4 steps
For emergencies,
delivery possible within 24 hours
with our Boost Mode
Week 1-2
Audit conversion & Analytics
We analyze your analytics (Google Analytics, Hotjar, recorded sessions). We identify the drop-off points in the funnel. We analyze 5-10 high-performing competitors.
Week 3-4
Redesign of the payment tunnel
We're tackling the nerve of the matter: the checkout. Reducing steps, optimizing forms, adding reassurances, and providing transparent cost displays.
Week 5-6
Product sheet optimization
We redesign your product sheets according to a tested persuasive structure. Templates tailored by product type (tech, fashion, food, etc.).
Week 7-8
User testing on the complete journey
We are testing the complete journey with 15-20 users: product search, adding to cart, checkout, payment. We record, we analyse, we adjust.
Week 9-10
System design & Developer handoff
We finalize all components (product cards, filters, cart, checkout), variants (promotion, out of stock), and states. Specs for the developers.
Post-launch
Conversion tracking & Optimisations
We monitor the key metrics (conversion rate, cart abandonment, AOV). We A/B test variants. We continuously optimize based on the data.

Ready to turn your shop into a conversion machine?
We analyse your current site (analytics + UX audit), identify the 5 critical frictions that undermine your conversions, and propose a quantified action plan.

Ready to turn your shop into a conversion machine?
We analyse your current site (analytics + UX audit), identify the 5 critical frictions that undermine your conversions, and propose a quantified action plan.
Your e-commerce site has a conversion rate of 2.3%. The industry average is 2.5%.
Because it's a customised Shopify template created in 3 days, with a checkout funnel designed to drive customers away.
| Critères | Dafolle Agency | Freelance | |
|---|---|---|---|
| Approach | Conversion-driven architecture (every pixel optimised for checkout) | "Pretty" e-commerce design (beautiful catalogue, disastrous checkout) | Template purchased for Shopify/WooCommerce then minimally customised |
| Checkout funnel | Optimised to minimise abandonment (1-page checkout, express payment, reassurance) | Checkout in 4-5 steps (basket abandonment at 78%) | Default Shopify checkout (never tested or optimised) |
| Product sheets | Structured persuasion architecture (visuals + social proof + FAQs + urgency) | Product sheets template (photo + description + button) | Minimalist sheets (1 photo + 3 lines of description) |
| A/B tests & optimisations | Included: continuous testing on CTAs, reassurance, product visuals | Not included (or sold extra = never done) | "Launch and we'll see" (= never optimised) |
| Performance | Optimised for 80% (financial haemorrhage) |
| Critères | Dafolle Agency | Freelance | |
|---|---|---|---|
| Approach | Conversion-driven architecture (every pixel optimised for checkout) | "Pretty" e-commerce design (beautiful catalogue, disastrous checkout) | Template purchased for Shopify/WooCommerce then minimally customised |
| Checkout funnel | Optimised to minimise abandonment (1-page checkout, express payment, reassurance) | Checkout in 4-5 steps (basket abandonment at 78%) | Default Shopify checkout (never tested or optimised) |
| Product sheets | Structured persuasion architecture (visuals + social proof + FAQs + urgency) | Product sheets template (photo + description + button) | Minimalist sheets (1 photo + 3 lines of description) |
| A/B tests & optimisations | Included: continuous testing on CTAs, reassurance, product visuals | Not included (or sold extra = never done) | "Launch and we'll see" (= never optimised) |
| Performance | Optimised for 80% (financial haemorrhage) |
The tools we use for E-commerce

Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
Which platform are you working on: Shopify, WooCommerce, custom?
Do you also do development/integration?
User tests, it's with our real clients?
How much does it actually cost?
We already have an e-commerce site. Are you just doing an optimisation or a complete redesign?
Can you integrate our existing design system / graphic charter?
Are animations and micro-interactions really necessary?
Are you also optimizing for product SEO?
Can we A/B test several versions of the payment tunnel?
How long after the redesign do we see results?



