SaaS Illustrations. Because everyone has already seen the Streamline icons and Unsplash photos.
Custom vector illustrations for SaaS products, landing pages, dashboards, onboarding, marketing. Unique style aligned with your brand. Delivered in 3-5 days with variations included. Unlimited iterations on subscription. Because an interface with generic illustrations screams "startup that can't afford it."
*As Soon As Possible (tired of anglicisms)
3-5 days
Average delivery time for a set of 8-12 illustrations (versus 3-4 weeks in a traditional studio)
Iterations ∞
Unlimited modifications on subscription (vs 2-3 round trips max in agency)
500+
SaaS illustrations created for Doctolib, M6, Arte, Red Bull, tech startups
3 reasons not to buy your SaaS illustrations on Freepik or generate them on Midjourney
The drama of failed SaaS visuals: 84% of tech landing pages use the same illustration packs from Undraw or Storyset (source: SaaS Visual Audit 2024). The result? Zero differentiation, "template" perception, bounce rate +41%. Why? Because generic illustration banks kill your credibility and AI produces beauty but not strategy.
Our ServicesSaaS Illustrations
Everything you need, in a single subscription
01 /
Hero Section and Landing Page Illustrations (Conversions +43%)
Custom illustrations for hero sections (first impression, immediate visual storytelling). Variations by product benefit (feature 1, 2, 3...). Style tailored to your audience (B2B corporate = reassuring isometry, B2C tech = colorful stylized characters, Developer tools = minimalist line art). Responsive formats (desktop, mobile, tablet). Used by Doctolib, Notion, Intercom to differentiate their landing pages and increase scroll depth by 67%.
02 /
Product Illustrations & Features (Visual Explainers)
Illustrations to explain your complex features (workflows, integrations, dashboards, automations). Simplified diagrams with characters in usage situations. Illustrated data visualisation (stylised graphs, visual metrics). Step-by-step sequences (onboarding, tutorials). Replaces flat screenshots (boring) and expensive explanatory videos. Format: SVG vector (infinitely scalable, ultra-lightweight for web performance).
03 /
Onboarding Illustrations & Empty States (Reduction of churn -34%)
Illustrations to guide your users (empty screens, 404 error messages, confirmations, successes). A reassuring or fun tone depending on your brand. Micro-illustrations for tooltips and hints. Empathetic characters (never cold corporate). Used by Slack, Dropbox, Figma to humanise the product experience and reduce user frustration (churn -34% according to Appcues Product UX Study 2023).
04 /
Marketing & Advertising Illustrations (Meta, LinkedIn, Display)
Optimised visual illustrations for paid ads (formats 1:1, 9:16, 16:9). Compositions that stop the scroll (strong contrasts, integrated visual call-to-action, storytelling in one image). A/B testing variations included (3-5 colour/composition variants). Delivered in optimised web formats (PNG, WebP, SVG). Internal Dafolle tests: ads with custom illustrations = CTR +52% vs stock photos from Unsplash.
05 /
Illustrations Blog, Content & Social Media
Editorial illustrations for blog articles (visual renditions of abstract concepts, illustrated metaphors). Visuals for LinkedIn/Twitter posts (quote cards, stylized data visualizations, infographics). Covers for guides/ebooks (consistent with your brand). Style adapted to the editorial tone (serious, educational, disruptive). Format: Figma/Canva templates delivered so your teams can easily adapt.
06 /
Illustrations Pitch Decks & Investor Presentations
Illustrations for presentation slides (vision, problem/solution, traction, roadmap). Powerful visual metaphors (rocket = growth, puzzle = integrations, network = platform effect). Custom icons for your metrics. Premium style that reassures investors (no more PowerPoint cliparts). Used by over 40 funded startups (pre-seed to Series A) to professionalise their visual storytelling.
Day 1
Creative Brief & Art Direction
Analysis of your needs: use cases (LP, product, marketing), brand tone (corporate, fun, minimalist), target (B2B, B2C, developers). You send us your existing assets (graphic charter, logos, current UI) + visual references (sites, apps, inspiring styles). We offer you 2-3 artistic directions (mood boards with style examples: colourful flat, monochrome line art, isometry, semi-realistic). Deliverable: validated direction + colour palette + compositional grid.
Day 2
Concepts & Rough Sketches
Creation of visual concepts for your 8-12 illustrations (rough sketches, composition, characters, scenes). Validation of the visual narrative (what does each illustration tell?). Construction of the graphic system (recurring elements, construction grid, coherence between visuals). Deliverable: sketches/wireframes of all illustrations for validation before production.
Day 2-3
Vectorization & Colouring
Vector production of illustrations (Illustrator, Figma). Application of the brand colour palette. Adding details (textures, shadows, depth). Optimization for the web (ultra-light SVG, simplified curves). First batch of 3-4 illustrations delivered for validation of the final rendering.
Day 3-4
Iterations & Adjustments
You are testing the illustrations on your materials (print, app, slides), we adjust according to your feedback (colours too saturated? We lower the vibrance. Not readable on mobile? We simplify the details. Is the message unclear? We reorient the composition). With a subscription: unlimited iterations. With a project package: 3 rounds of adjustments included.
Day 4-5
Complete Production & Variations
Finalization of the 8-12 illustrations of the set. Creation of variations (colour variants for dark mode, simplified versions for mobile, alternative compositions). Multi-format export (SVG, high-def PNG, optimized WebP). Web performance tests (lossless compression without quality loss).
Day 5
Delivery & Style Guide
Delivery of the complete package: vector source files (AI, Figma, SVG), optimised exports (PNG, WebP, responsive formats), style guide (palette, associated typography, do's & don'ts, usage examples). Technical documentation (web integration, accessibility, CSS animation if requested). Archiving of your illustration library (for future adaptations without starting from scratch).
Your SaaS has the same illustrations as 2,000 other tech startups.
Because everyone buys their illustrations from the same 3 websites. And it shows.
The tools we use for SaaS Illustrations
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What is the difference between your custom illustrations and the Freepik/Undraw/Storyset packs?
Can you adapt the illustrations if my graphic charter changes?
What is the timeline if I need the illustrations urgently (product launch, event, pitch)?
How much does it actually cost?
Am I receiving the source files (Illustrator, Figma)?
What tools are you working with?
Do you also do animation/motion design for illustrations?
What types of illustration styles do you master?
Why would I pay €5,000 for custom illustrations instead of subscribing to Freepik for €30 a month?
How do you ensure that the illustration style aligns with my brand's DNA?