Alpagga










Complete rebrand and Alpagga e-commerce ecosystem
Alpagga needed a partner able to take on the entire creative spectrum of a brand in full acceleration. Identity, e-commerce, marketing, motion, AI content, trade show materials. In a year of evolving subscription (Start → Grow → Boost → Restart), three Dafolle designers were able to take turns to reshape the brand, create a recognizable visual universe, and completely rethink their e-commerce site, with a strong focus on conversion and clarity of the offer (new, refurbished, clearance, second-hand). We also produced AI visuals, acquisition campaigns, product motions, and premium physical materials.
Without a dedicated internal team, Alpagga was able, through a single subscription, to cover everything that a complete design/marketing department would have managed in a year. Result: a much more memorable identity, enhanced notoriety, and a more structured e-commerce to convert visitors into buyers. The subscription allowed for rapid progress, frictionless iteration, and maintained overall coherence across the entire brand ecosystem.
Credits

Joffrey Piccirillo
Co-founder

Justine L.
Designer

Lili S.
Motion designer
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