Scalability has mastered the art of cold email prospecting, with solid processes, experienced talent and impressive results. Their identity was strong, recognizable and very bold, sometimes too bold to stay easy to use. Over a one-year Start subscription, we evolved this art direction to make it simpler, more flexible and more focused on the essentials. The first step was a complete redesign of the sales deck: structure, content, design. Then we overhauled the website in depth, bringing AI into the illustration universe and the overall style to align the identity with how the business was evolving.