Humanlinker is a SaaS that makes sales teams' lives easier with a huge contact database, smart targeting and hyper-personalized sequences generated by its AI. Their technology was ahead, but their visual identity and website reflected neither their level of innovation nor the value they bring to small and mid-sized businesses. Over eight months on Start, Grow and Boost subscriptions depending on their needs, we rethought the brand from A to Z: full identity, booth, merch, illustrations, motion design, landing pages, launch kit, ads, white papers. The goal: create a clear, modern and credible visual territory to support their positioning in a highly competitive market.