Rubika
Digital transformation and UX/UI redesign of Rubika
Rubika ranks among the world's top schools for animation, design and video games, yet that world-class standing no longer showed in their web and print materials. Their art direction had been refreshed in-house but still lacked consistency and impact. Over an 18-month Start subscription, we harmonized the art direction, simplified and merged the different campus websites into a single, smooth, user-centered site, then reworked existing materials to unify all their communication. We also designed animated and static ads to boost their acquisition and strengthen their digital presence with future students.
At the same time, we reworked the entire applicant journey on the website, ran A/B tests to optimize conversion and made the admissions experience much more intuitive. The subscription model let Rubika rely long term on a dedicated team, able to keep improving their digital presence without building a costly in-house team. The result: tripled traffic, a better-performing website and a brand image that finally lives up to their international reputation.
Credits
Lili S.
Motion designer
Tom C.
Print designer
Geoffrey B.
Framer Dev Expert
Joffrey Piccirillo
Co-founder
External link