Pômesse is entering a highly competitive market with a lively, ever-moving Parisian identity and product lines built around everyday moods. Their initial branding was promising, but they lacked the know-how to turn that universe into a complete e-commerce experience. Over two months on Start, we adapted the entire brand to the web, built a custom site in Framer connected to Shopify via Framer Commerce, and structured it all for smooth, modern navigation optimized for conversion.