A successful flyer doesn't end up crumpled. It triggers a purchase.
The problem with traditional flyers? Too much information, not enough impact. We create print materials that convert like a landing page.
*As Soon As Possible (tired of anglicisms)
+340%
Visual retention rate (vs corporate flyer)
3 seconds
Average time before deciding to keep or discard
1
Main message by support (golden rule)
Why do 90% of flyers end up in the bin?
Because they look like sales brochures. Too much text, no hierarchy, zero hook.
The "IKEA catalogue" syndrome
Too much information kills the message. Most flyers try to say everything: services, prices, testimonials, legal mentions. The result: the brain gives up in 0.8 seconds. At Dafolle, we apply the rule of the unique message: one flyer = one objective.
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The invisible (or non-existent) hook
Traditional graphic designers start with the logo and the colors of the brand guidelines. Wrong. We start with the phrase that catches the eye. The hook must create a micro-emotional shock in 1.2 seconds. No 'Discover our solutions', but 'Stop losing 40% of your leads'.
02 /
Print designed as a poster, not as a landing page
The Dafolle print is structured like a sales page: Hook → Problem → Solution → Proof → Action. Each visual block guides the eye towards the CTA. We do not create "pretty compositions"; we build conversion funnels on paper.
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Our ServicesFlyer & Leaflet
Everything you need, in a single subscription
01 /
Message tested before printing
We test the hooks on your targets before printing. No bets at €2,000.
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Scientific visual hierarchy
Applied eye-tracking: the gaze first falls on the hook, then the proof, then the CTA.
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Contextual format
No default A5. Format calculated according to the distribution channel (mailbox, trade show, street marketing).
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Strategic QR code
Not a QR "For more information", but a dedicated landing page with tracking to measure the print ROI.
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A/B Variants
We create 2-3 versions to test the messages. You print the winning one.
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Delivery of BAT files + guidelines
PDF print-ready (CMYK, bleed) + user guide for your future materials.
They chose Dafolle for their website redesign.
Some examples of achievements
Day 1
Brief & Target
We identify the unique objective of the support, the psychographic profile of the target, and the distribution channel.
Day 2-3
Writing hooks
We write 5-8 different hooks. We test them (quick survey or A/B with your clients). We keep the 2 best.
Day 4-5
Structure design
We build the visual hierarchy: title size, spacing, flow of sight. We validate the wireframe before the final design.
Day 6-7
Final design
We incorporate the graphic charter, visuals, and the CTA. We create 2-3 variants for A/B testing if needed.
Day 7-8
Pre-print optimization
We check the contrasts, the readability at 50cm, and we prepare the BAT files (CMYK, resolution 300dpi, bleed marks).
Day 8
Delivery & Guidelines
Print-ready PDF files + guidelines for adapting the design to other formats.
Your flyer ends up in the bin in 4 seconds. Even before it is read.
Because it was designed to "look nice". Not to be scanned at a glance and encourage action.
The tools we use for Flyer & Leaflet
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
How long does it take to create a flyer?
Do you also handle printing?
How much does a Dafolle flyer cost?
Can you adapt the design for different formats (A5, A4, DL)?
Can we test the hooks before printing?
Are you writing the texts or should we provide them?
What does the QR code lead to exactly?
Can we use the design for our social media afterwards?
Do you also make large format posters (A1, A0)?
Is express delivery possible?