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Services

Portfolio

About

Lovewall

Resources

Talk to a human

A successful flyer doesn't end up crumpled. It triggers a purchase.

The problem with traditional flyers? Too much information, not enough impact. We create print materials that convert like a landing page.

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Start AVQP*

*As Soon As Possible (tired of anglicisms)

+340%

Visual retention rate (vs corporate flyer)

3 seconds

Average time before deciding to keep or discard

1

Main message by support (golden rule)

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail

Tech companies

B2B Services

Why do 90% of flyers end up in the bin?

Because they look like sales brochures. Too much text, no hierarchy, zero hook.

The "IKEA catalogue" syndrome

Too much information kills the message. Most flyers try to say everything: services, prices, testimonials, legal mentions. The result: the brain gives up in 0.8 seconds. At Dafolle, we apply the rule of the unique message: one flyer = one objective.

01 /

The invisible (or non-existent) hook

Traditional graphic designers start with the logo and the colors of the brand guidelines. Wrong. We start with the phrase that catches the eye. The hook must create a micro-emotional shock in 1.2 seconds. No 'Discover our solutions', but 'Stop losing 40% of your leads'.

02 /

Print designed as a poster, not as a landing page

The Dafolle print is structured like a sales page: Hook → Problem → Solution → Proof → Action. Each visual block guides the eye towards the CTA. We do not create "pretty compositions"; we build conversion funnels on paper.

03 /

Our ServicesFlyer & Leaflet

Everything you need, in a single subscription

01 /

Message tested before printing

We test the hooks on your targets before printing. No bets at €2,000.

02 /

Scientific visual hierarchy

Applied eye-tracking: the gaze first falls on the hook, then the proof, then the CTA.

03 /

Contextual format

No default A5. Format calculated according to the distribution channel (mailbox, trade show, street marketing).

04 /

Strategic QR code

Not a QR "For more information", but a dedicated landing page with tracking to measure the print ROI.

05 /

A/B Variants

We create 2-3 versions to test the messages. You print the winning one.

06 /

Delivery of BAT files + guidelines

PDF print-ready (CMYK, bleed) + user guide for your future materials.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Day 1

Brief & Target

We identify the unique objective of the support, the psychographic profile of the target, and the distribution channel.

Day 2-3

Writing hooks

We write 5-8 different hooks. We test them (quick survey or A/B with your clients). We keep the 2 best.

Day 4-5

Structure design

We build the visual hierarchy: title size, spacing, flow of sight. We validate the wireframe before the final design.

Day 6-7

Final design

We incorporate the graphic charter, visuals, and the CTA. We create 2-3 variants for A/B testing if needed.

Day 7-8

Pre-print optimization

We check the contrasts, the readability at 50cm, and we prepare the BAT files (CMYK, resolution 300dpi, bleed marks).

Day 8

Delivery & Guidelines

Print-ready PDF files + guidelines for adapting the design to other formats.

Ready to create a flyer to keep?

We audit your current materials (or your brief) and send you 3 free taglines.

Talk to a human

See our print creations

Ready to create a flyer to keep?

We audit your current materials (or your brief) and send you 3 free taglines.

Talk to a human

See our print creations

Your flyer ends up in the bin in 4 seconds. Even before it is read.

Because it was designed to "look nice". Not to be scanned at a glance and encourage action.

Critères	Dafolle	Agency	Freelance
Approach	Conversion-oriented design (visual hierarchy + scannable message in 3 seconds)	Decorative design (pretty but illegible, too much information)	Custom Canva template with logo + text
Visual hierarchy	1 main message + 1 CTA impossible to miss	Everything is important = nothing stands out (visual cacophony)	Text block in Arial 10pt (no one reads it)
Persuasion psychology	Integrated triggers (urgency, immediate benefit, social proof)	Descriptive approach ("Here are our services")	No strategy (just listed information)
Print files & feasibility	Print-ready files (CMYK, bleed, selective varnish if necessary)	RGB files hastily converted (color surprises guaranteed)	Low-resolution PDF (printer refuses or pixelated result)
Pre-print tests	Perception tests with real target (we validate that the message gets through)	Internal validation only (never tested with the real target)	No tests ("We'll see how it goes")
Result	Flyer that generates action (QR scan, call, visit = measurable ROI)	Nice but ineffective flyer (distributed, ignored, thrown away)	Amateur flyer that screams "small structure" (zero credibility)

Critères	Dafolle	Agency	Freelance
Approach	Conversion-oriented design (visual hierarchy + scannable message in 3 seconds)	Decorative design (pretty but illegible, too much information)	Custom Canva template with logo + text
Visual hierarchy	1 main message + 1 CTA impossible to miss	Everything is important = nothing stands out (visual cacophony)	Text block in Arial 10pt (no one reads it)
Persuasion psychology	Integrated triggers (urgency, immediate benefit, social proof)	Descriptive approach ("Here are our services")	No strategy (just listed information)
Print files & feasibility	Print-ready files (CMYK, bleed, selective varnish if necessary)	RGB files hastily converted (color surprises guaranteed)	Low-resolution PDF (printer refuses or pixelated result)
Pre-print tests	Perception tests with real target (we validate that the message gets through)	Internal validation only (never tested with the real target)	No tests ("We'll see how it goes")
Result	Flyer that generates action (QR scan, call, visit = measurable ROI)	Nice but ineffective flyer (distributed, ignored, thrown away)	Amateur flyer that screams "small structure" (zero credibility)