Video Ads
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
They chose Dafolle for their Video Ads
A few examples of our work
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Day 1
Brief & offer analysis
We break down your product/service, your client objections, and your current ads (why they are not working). We identify the hook that will stop the scroll.
List of sized tasks
Access to Dafolle OS
Days 1–2
Scripting & Storyboard
We write the script (second by second) with hook validation, objections addressed, and the CTA. Visual storyboard for alignment before production.
List of sized tasks
Access to Dafolle OS
Days 2–3
Production & Editing
Filming (if UGC/live) or motion design animation. Editing optimized for retention (cuts every 2-3 seconds, dynamic subtitles, visual patterns).
List of sized tasks
Access to Dafolle OS
Day 3
Multi-format versions
Automatic export in 9:16, 1:1, 16:9, 4:5 with cropping adjustments and burned-in subtitles. Ready to upload on Meta/LinkedIn/YouTube.
List of sized tasks
Access to Dafolle OS
Post-launch
Data-driven iteration
We analyze the completion rate, the drop-off (at what second people leave). We iterate the hook or the CTA based on the actual results.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for video ads
What exactly is the "Hook-Retention-Conversion" framework?
Hook = capture attention in 1.2 seconds (visual or verbal pattern interrupt). Retention = maintain engagement (quick cuts, objections handled, curiosity effect). Conversion = contextualized CTA and clear value proposition. Every second has a job.
Do you shoot with real actors, or is it motion design?
Both, depending on the goal. UGC (User Generated Content) with "real customers" for social proof. Motion design for complex SaaS products. We recommend based on your market and your current conversion rate.
Can we test several versions of the hook for A/B testing?
Yes, it's even recommended. With a subscription, we produce 2-3 variants of hooks (different angles of approach) for you to test live on Meta. We scale up the one that performs best.
How much does a video ad cost?
One-off: €1,500-3,000 depending on complexity (UGC vs motion design). Subscription: from €2,997/month for 4 videos + unlimited iterations. We recommend the subscription for continuous optimization.
Do you also handle launching Meta/LinkedIn campaigns?
No, we only produce the creative. You or your media agency handle the media buying. However, we can brief your teams on the best practices for testing (budget, duration, audiences).
Our current videos have a completion rate of 6%. Is it recoverable?
Yes. 6% generally indicates a weak hook (not enough pattern interrupt) or a pace that is too slow. We re-edit with quick cuts, a new hook, and dynamic subtitles. Minimum objective: 25% completion.
How long to deliver the first version?
48 hours after script approval. If you approve the script on Monday morning, you will have the video by Wednesday evening. Not 48 working hours. 48 real hours.
Do you make long videos (1-2 min) or just short format ones?
Mainly short (15-30 sec) for direct conversion ads. We do long (1-2 min) for awareness campaigns or complex products (B2B SaaS), but it’s a different format.
And what if the video does not perform after launch?
With a subscription, we iterate for free. We analyze the data (drop-off at what second, click-through rate), we adjust the hook or the CTA, and we deliver a V2 within 48 hours. No additional cost.
Can you use our own footage/brand images?
Yes, absolutely. You send us your assets (product videos, photos, logos) and we incorporate them into the edit. We just optimize the pace, subtitles, and conversion framework.