From expensive advertising to videos that convert

Your problem is not your targeting. It's that no one watches your ads all the way through.

*As Soon As Possible (tired of anglicisms)

+340%

Increase in completion rate vs static ads

-67.3%

Average reduction in client cost-per-lead

48 hours

Delivery time for the first version (not 48 business hours)

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Why your current ads are not converting

The problem is not the media budget. It's the creative that goes straight in the bin.

Media agencies create ads... advertising

They optimize the bids, not the creative. The result: corporate videos that no one watches beyond 3 seconds. Your CPM decreases, but your CPL skyrockets.

01 /

Videographers produce beauty... not performance.

They deliver you a cinematic sequence shot with After Effects transitions. Nice to present in committee. Useless in performance. The completion rate? 8%.

02 /

Ads designed for conversion, not for the portfolio

At Dafolle, we don’t make "artistic" videos. We apply the Hook-Retention-Conversion framework to every second. The goal: to reduce the cost per lead, not to win a Cannes award.

03 /

Our ServicesVideo Ads

Everything you need, in a single subscription

01 /

Conversion psychology-based scripts

Hook within 1.2 seconds (pattern interrupt). Objections handled in 15 seconds. Contextualized CTA. No empty corporate storytelling.

02 /

Multi-format declensions included

Each video is delivered in 9:16 (Stories), 1:1 (Feed), 16:9 (YouTube), 4:5 (LinkedIn). Subtitles are burned in by default (80% watch without sound).

03 /

Unlimited iterations

Your completion rate is at 12% after 48 hours of broadcasting? We'll readjust the hook. With a subscription, zero friction to optimize.

04 /

Delivery in 48 hours

48 real hours for the V1 (not "within 2 weeks"). You test live, we iterate based on the campaign data.

05 /

UGC & Motion Template Bank

Access to our library of tested hooks (testimonials, before/after, product demonstration) and optimized motion design animations for retention.

06 /

Included post-campaign analysis

We analyze your metrics (completion rate, drop-off at second X) and iterate the creative accordingly. No "it's the targeting". We set the creative.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Day 1

Brief & Analysis of the offer

We break down your product/service, your client objections, and your current ads (why they are not working). We identify the hook that will stop the scroll.

Day 1-2

Scripting & Storyboard

We write the script (second by second) with hook validation, objections addressed, and the CTA. Visual storyboard for alignment before production.

Day 2-3

Production & Assembly

Filming (if UGC/live) or motion design animation. Editing optimized for retention (cuts every 2-3 seconds, dynamic subtitles, visual patterns).

Day 3

Multi-format declensions

Automatic export in 9:16, 1:1, 16:9, 4:5 with cropping adjustments and burned-in subtitles. Ready to upload on Meta/LinkedIn/YouTube.

Post-launch

Iteration according to data

We analyze the completion rate, the drop-off (at what second people leave). We iterate the hook or the CTA based on the actual results.

Ready to turn your ads into a lead-generating machine?

We produce your first advertising video. Script, production, multi-format variations. Delivered in 48 hours with applied conversion framework.

Ready to turn your ads into a lead-generating machine?

We produce your first advertising video. Script, production, multi-format variations. Delivered in 48 hours with applied conversion framework.

Your video ads last 45 seconds. 97% of people drop off by the 4th second.

Because they were designed for YouTube. Not for the compulsive scrolling of TikTok, Reels, or LinkedIn.

CritèresDafolleAgencyFreelancer
Approach
Videos designed to capture attention in 3 seconds (immediate hook + platform format)
"Brand" videos designed for YouTube/TV (beautiful but too long)
Editing of stock footage with royalty-free music
Optimized duration
6-15 seconds per format (optimized for each platform)
At least 30-60 seconds (no one watches to the end)
"We'll make a 30 second version, you cut if needed" (spoiler: never done)
Hook (first 3 seconds)
Violent pattern interrupt: movement, shocking text, direct question
Brand introduction presented (animated logo for 4 seconds = guaranteed skip)
No hook (the video starts slowly)
Subtitles & accessibility
Automatically burned-in subtitles (85% watch without sound)
Subtitles optional (paid extra = never done)
No subtitles (you lose 85% of the audience)
Format variations
Auto-generated for all formats (9:16, 1:1, 16:9, 4:5) and all platforms
Only one format delivered (each variation = new quote)
Unique square format (you crop manually for the rest)
A/B testing hooks
3-5 hooks tested per concept (we identify the winner before scaling)
No testing (you find out what works by losing media budget)
"We'll see what performs" (= never analyzed)
Post-launch iterations
Continuous optimizations based on metrics (watch time, CTR, CPA)
No iterations (video delivered = mission completed)
None (unless you relaunch and pay again)
Result
Video ads that stop the scroll and convert (CTR 3-5x higher than average)
Gorgeous corporate videos that no one watches (watch time < 15%)
Amateur videos ignored in the feed (catastrophic CTR)
CritèresDafolleAgencyFreelancer
Approach
Videos designed to capture attention in 3 seconds (immediate hook + platform format)
"Brand" videos designed for YouTube/TV (beautiful but too long)
Editing of stock footage with royalty-free music
Optimized duration
6-15 seconds per format (optimized for each platform)
At least 30-60 seconds (no one watches to the end)
"We'll make a 30 second version, you cut if needed" (spoiler: never done)
Hook (first 3 seconds)
Violent pattern interrupt: movement, shocking text, direct question
Brand introduction presented (animated logo for 4 seconds = guaranteed skip)
No hook (the video starts slowly)
Subtitles & accessibility
Automatically burned-in subtitles (85% watch without sound)
Subtitles optional (paid extra = never done)
No subtitles (you lose 85% of the audience)
Format variations
Auto-generated for all formats (9:16, 1:1, 16:9, 4:5) and all platforms
Only one format delivered (each variation = new quote)
Unique square format (you crop manually for the rest)
A/B testing hooks
3-5 hooks tested per concept (we identify the winner before scaling)
No testing (you find out what works by losing media budget)
"We'll see what performs" (= never analyzed)
Post-launch iterations
Continuous optimizations based on metrics (watch time, CTR, CPA)
No iterations (video delivered = mission completed)
None (unless you relaunch and pay again)
Result
Video ads that stop the scroll and convert (CTR 3-5x higher than average)
Gorgeous corporate videos that no one watches (watch time < 15%)
Amateur videos ignored in the feed (catastrophic CTR)

The tools we use for Video Ads

Any questions? We respond within 48 hours.

It is known that entrusting your design to an external team,
raises some questions. Here are our answers.

What exactly is the "Hook-Retention-Conversion" framework?

Are you working with real actors or is it motion design?

Can we test several versions of the hook for A/B testing?

How much does a video ad cost?

Are you also managing the launch of Meta/LinkedIn campaigns?

Our current videos have a completion rate of 6%. Is it recoverable?

How long to deliver the first version?

Do you make long videos (1-2 min) or just short format ones?

And what if the video does not perform after launch?

Can you use our own rushes/brand images?

English