Your identity does not deserve a Fiverr pictogram for £47.
A logo is not just a cute drawing. It is the foundation of a branding system that must hold up across 300 touchpoints: from a 16x16px favicon to a 6x3m billboard. We create identities that do not break at the first resize.
*As Soon As Possible (tired of anglicisms)
2-3 weeks
Delay for a complete identity system (compared to 8 weeks in a classic agency)
300+
Tested touchpoints (from the favicon to the billboard)
Iterations ∞
Unlimited modifications on subscription (versus 2-3 back and forth max)
Why 87% of failed logos end up being redone in less than 2 years
A logo that only works at one size is not a logo. It's an accident.
The drama of platform logos (Fiverr, 99designs)
The pitch is appealing: €47, delivered in 48 hours, 50 options to choose from. The result? A generic pictogram created by a designer who has never seen your brief, lifted from Pinterest, and which breaks as soon as you use it as a favicon. No variations. No system. Just a PNG file and good luck. Result: you come back 18 months later to redo everything.
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Traditional agencies sell hot air at a golden price
The other extreme: the branding agency that charges you €60K for 6 months of "strategic thinking." You pay for 12 co-creation workshops, 4 mood boards, a semiological study of your sector. You receive a 200-page brand book that no one will read. And in the end? A logo that looks like all the SaaS logos of 2024. Because the real problem was not the lack of thought, it was the absence of systemic execution.
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An identity system. Not an icon.
We don't just create a logo. We build a visual identity system that works everywhere: from a 16x16px favicon (readable on mobile) to a 6x3m billboard (impactful from 20 meters away). With variations (monochrome, negative, simplified), clear usage guidelines, and exports for all your use cases. Delivered in 2-3 weeks. Not 6 months. Fixed fee. No surprise addendums.
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Our ServicesLogo Design
Everything you need, in a single subscription
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Scalable Logo (Multi-Formats)
Tested and optimized for 300+ touchpoints: favicon, app icon, email signature, social media, large format print. It works everywhere.
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Systematic declensions
Main version, monochrome, negative (dark background), simplified (small size), responsive. No surprises on the day you print your business cards.
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Clear usage guidelines
Protection zone, precise colours (Pantone, RGB, CMYK, Hex), typography, do's & don'ts. Your intern won't be able to ruin your identity.
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Total intellectual property
You are 100% owner. Source files included (AI, SVG, EPS). You can modify everything, register the trademark, and exploit without limits.
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Ready-to-use exports
Complete package delivered: SVG vector, high-def PNG, favicons, iOS/Android app icons, social media versions. Ready to use immediately.
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Possible evolution in subscription
Is your brand evolving? We adjust the system. New supports, new variations, adaptation: everything is included in the subscription.
They chose Dafolle for their website redesign.
Some examples of achievements
Day 1-2
Strategic Brief & Positioning
We analyze your market, your competitors, and your positioning. Not a three-hour bullshit workshop. A structured questionnaire plus a 45-minute call. We identify what should be reflected in the identity: authority, innovation, accessibility, etc. Deliverable: validated creative direction.
Day 3-7
Creative Exploration (3 tracks)
We create 3 distinct creative concepts (not 50 variations of the same idea). Each concept is presented in context: on a website, a business card, a mobile screen. You visualize the system, not just an isolated icon. You choose the direction. Deliverable: 3 concepts + rationale.
Day 8-12
Development & Variations
We refine the chosen path. We create all necessary variations (monochrome, negative, simplified, responsive). We test scalability: from 16x16px to billboard. We validate the associated typography and color palette. Unlimited iterations. Deliverable: Complete system.
Day 13-15
Guidelines & Exports
We document the usage guidelines: protection area, minimum sizes, prohibited backgrounds, specific colors. We export all necessary formats: SVG, PNG, favicons, app icons, print versions (CMYK). Deliverable: Brandbook light (15-20 pages max, actionable) + asset pack.
Day 16+
Support & Evolution (Subscription)
Need to adapt the logo for a new medium? To add a specific variation? To create templates (email signature, slides)? Included in the subscription. We don’t leave you alone after delivery.
Platform (Fiverr) vs Branding Agency vs Dafolle
The tools we use for Logo Design
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What is the difference between a logo and a brand identity system?
Why not just buy a logo template on Envato or CreativeMarket?
How many logo proposals do I receive?
Can I modify the logo after approval?
Do you deliver the source files (AI, SVG)?
Can you file the trademark with the INPI for me?
How much does it actually cost?
Do you also do the complete graphic charter (slide templates, documents, etc.)?
What is your creative approach? More minimalist or expressive?
Can you take an existing logo and just modernize it?