Logo Design
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
They chose Dafolle for their Logo Design
A few examples of our work
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Days 1–2
Strategic Brief & Positioning
We analyze your market, your competitors, and your positioning. Not a three-hour bullshit workshop. A structured questionnaire plus a 45-minute call. We identify what should be reflected in the identity: authority, innovation, accessibility, etc. Deliverable: validated creative direction.
List of sized tasks
Access to Dafolle OS
Days 3–7
Creative Exploration (3 concepts)
We create 3 distinct creative concepts (not 50 variations of the same idea). Each concept is presented in context: on a website, a business card, a mobile screen. You visualize the system, not just an isolated icon. You choose the direction. Deliverable: 3 concepts + rationale.
List of sized tasks
Access to Dafolle OS
Days 8–12
Development & Variations
We refine the chosen path. We create all necessary variations (monochrome, negative, simplified, responsive). We test scalability: from 16x16px to billboard. We validate the associated typography and color palette. Unlimited iterations. Deliverable: Complete system.
List of sized tasks
Access to Dafolle OS
Days 13–15
Guidelines & Exports
We document the usage rules: clear space, minimum sizes, prohibited backgrounds, exact colors. We export every format you need: SVG, PNG, favicons, app icons, print versions (CMYK). Deliverable: a light brand book (15-20 pages max, actionable) + asset pack.
List of sized tasks
Access to Dafolle OS
Day 16+
Support & Evolution (Subscription)
Need to adapt the logo for a new medium? To add a specific variation? To create templates (email signature, slides)? Included in the subscription. We don’t leave you alone after delivery.
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for logo design
What is the difference between a logo and a brand identity system?
A logo is just the graphic symbol (the pictogram + the name). An identity system is the set of rules and variations that allow this logo to be used everywhere without distorting it: simplified versions, monochrome, for small formats, for dark backgrounds, with precise colors, spacings, etc. We deliver the complete system, not just a PNG file.
Why not just buy a logo template on Envato or CreativeMarket?
The same reason you wouldn’t buy a suit on Wish for a strategic client meeting. A template is generic (over 100 people use it), not optimized for your specific use case, and above all: you don’t have the variations or usage rules. The result: it breaks as soon as you need to adapt it. And in terms of differentiation, that’s a no-go.
How many logo proposals do I receive?
We do not play the game of 50 mediocre proposals. We deliver 3 strategically different creative options (not 3 variations of the same concept). Each option is thought out, contextualized, and justified. Quality over quantity. Always.
Can I modify the logo after approval?
With a subscription: yes, modifications included. If there is a need to adjust the system later (new variation, adaptation for a new medium), it is included in the monthly package. Without a subscription: we can evolve the logo, but it will be charged as a one-off project.
Do you deliver the source files (AI, SVG)?
Yes. Always. You own 100% of your identity. You receive all editable files: Adobe Illustrator (.ai), SVG vector, EPS. Plus all ready-to-use exports (PNG, favicons, app icons). You can modify everything, use everything, and register everything as a trademark.
Can you file the trademark with the INPI for me?
We do not handle the filing ourselves (we are not lawyers), but we provide you with a "registrable" logo: we check that there is no obvious similarity with existing trademarks in your sector. And we can direct you to partners for the official filing if needed.
How much does it actually cost?
Logo + complete identity system: between €8K and €18K depending on complexity (single-brand vs multi-brands, regulated sector or not, number of specific variants). Timeline: 2-3 weeks. Fixed fee. No surprise change orders. Subscription: evolution and support included (€2,500 - €4,000/month depending on the scope).
Do you also create full brand guidelines (slide templates, docs, etc.)?
Yes. We can extend the identity system to all your assets: PowerPoint/Keynote templates, Word/Google Docs documents, email signatures, social media banners, LinkedIn post templates, etc. This is included in the subscription or charged as an extension of the initial assignment.
What is your creative approach? More minimalist or expressive?
We don't slap on a house style. We adapt the style to your strategic positioning. If you sell corporate B2B SaaS, we'll create something understated and authoritative. If you're a Gen Z DTC brand, we can go bold and expressive. What matters: the identity serves your business, not our portfolio.
Can you take an existing logo and just modernize it?
Yes. We call it a "rebranding" or "identity evolution". We analyze what works in your current logo (recognition, heritage), and we modernize what is outdated (fonts, colors, proportions). The advantage: you retain part of your brand equity. But let's be honest: sometimes, it's better to start from scratch.