Stop losing deals because your number one salesperson, your website, and your brochure are telling three different stories.
Your brand has a problem: no one really understands what you do. Not even your salespeople. The result? Endless sales cycles and shaky pitches. We transform your brand into an operational belief system.
*As Soon As Possible (tired of anglicisms)
-34%
Average reduction in the sales cycle after redesigning the pitch
89%
Salespeople actually use the platform (compared to 12% for 80-page PDFs)
3-4 weeks
From the initial workshop to the operational platform
Why 70% of brand platforms end up in a drawer
The problem is not that you don't have a platform. It's that the one you have (if it exists) is unusable. An 80-page PDF produced by a consulting firm, filled with vague concepts ("our purpose", "our brand territory"), which no one has reopened since its delivery.
The drama of "philosophical" platforms
Branding agencies love to deliver poetic manifests. The problem? Trying to brief a designer or train a salesperson with that. Impossible. A brand platform is not a literary exercise, it's an operational tool. If your teams can't use it concretely, it's worth nothing.
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Creative agencies deliver guidelines... that no one follows.
Traditional agencies produce stunning brand books, with 300 pages of typographic rules and impossible grids to adhere to. The result? Each service provider (web agency, print, event) interprets it in their own way. Visual consistency becomes a myth. And your brand looks like a patchwork.
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An operational platform. Usable. Tested in real conditions.
At Dafolle, we build brand platforms that your teams actually use. Short format, ready-to-use key arguments for salespeople, positioning tested with your clients, messaging immediately adaptable on the website, pitches, and materials. No brand philosophy. Just commercial effectiveness.
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Our ServicesBrand platform
Everything you need, in a single subscription
01 /
Tested commercial positioning
We test your speech with 10-15 clients/prospects before finalising it. We don't guess what resonates, we validate it.
02 /
Ready-to-use sales pitches for salespeople
Battle cards, pitch deck structure, objections-responses, client transformation story. Your salespeople finally have a coherent message.
03 /
Consistency across all touchpoints
Website, brochure, email signature, investor pitch: same positioning, same tone, same promise. No more contradictory messages.
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Short and operational platform
15-20 pages maximum. No strategic fluff. Only what your teams need to sell and communicate.
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Defined and applicable tone of voice
With concrete examples (phrases to say / not to say), so that your brand finally has a truly recognizable personality.
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Continuous evolution by subscription
Your market is evolving, and so is your offer. We continuously adjust the messaging (new arguments, A/B testing of messages, updating positioning).
They chose Dafolle for their website redesign.
Some examples of achievements
Week 1
Strategic positioning workshop
We break down your market, your competitors, your customers (jobs-to-be-done, current alternatives). We identify your real differentiation (not imagined).
Week 2
Speech tests with clients/prospects
We test 3-4 positioning axes with 10-15 client interviews. We identify what truly resonates (and discard the rest).
Week 3
Writing of platform V1
We write the positioning, the promise, the pillars of differentiation, and the tone of voice. Short format (15-20 pages max).
Week 4
Creation of commercial tools
We translate the platform into concrete tools: pitch deck structure, battle cards, counter-argument guides, typical client stories.
Post-delivery
Team Training & Deployment
We train your salespeople, your marketing team, and your partners in the new discourse. With practical sessions (not PowerPoints).
The typical brand platform: 120 PDF pages that nobody ever opens.
"Our mission is to inspire excellence through innovation." Cool. But practically, how do we write an email?
The tools we use for Brand platform
Any questions? We respond within 48 hours.
It is known that entrusting your design to an external team,
raises some questions. Here are our answers.
What exactly is a "brand platform" at Dafolle?
Do you also do visual branding (logo, graphic charter)?
Customer testing is done with our real clients or panels?
How much does it actually cost?
What types of businesses do you work with?
We already have a brand platform (created by a consultancy). Can you redesign it?
Are you training our teams to use the platform?
What if our market/offering changes during the year?
How long after delivery do we see results?
Can you then accompany us on the redesign of the site with the new platform?