Brand platform
Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?
Good news, that's what we're here for.
Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...
A continuous workflow to create your new brand, and bring it to life
The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer
A dedicated team, from the first wireframe to launch
A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.
A version every 48 to 72 hours
A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.
Designed in Figma, developed in Framer, editable by you
The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.
They chose Dafolle for their Brand platform
A few examples of our work
What does a rebranding project look like?
Before starting a project, we agree together on the list of deliverables to build.
Week 1
Strategic positioning workshop
We break down your market, your competitors, your customers (jobs-to-be-done, current alternatives). We identify your real differentiation (not imagined).
List of sized tasks
Access to Dafolle OS
Week 2
Message testing with customers and prospects
We test 3-4 positioning axes with 10-15 client interviews. We identify what truly resonates (and discard the rest).
List of sized tasks
Access to Dafolle OS
Week 3
Writing the V1 platform
We write the positioning, the promise, the pillars of differentiation, and the tone of voice. Short format (15-20 pages max).
List of sized tasks
Access to Dafolle OS
Week 4
Building the sales tools
We translate the platform into concrete tools: pitch deck structure, battle cards, counter-argument guides, typical client stories.
List of sized tasks
Access to Dafolle OS
Post-delivery
Team Training & Deployment
We train your sales team, your marketing team and your partners on the new messaging. Through hands-on sessions (not PowerPoints).
When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey & Clara
Co-founders of Dafolle
The tools we use for brand platforms
What exactly is a "brand platform" at Dafolle?
An operational document (15-20 pages) that defines your business positioning, your unique promise, your tone of voice, and your key arguments. Immediately usable by your sales team, your marketing team, and your partners. Not a philosophical manifesto of 80 pages.
Do you also do visual branding (logo, brand guidelines)?
Yes, but separately. The brand platform is the messaging and positioning (= what you say). Visual branding (= how you show it) comes next, once the messaging is approved. We can handle both, just not at the same time.
Do you test with our real customers or with panels?
Ideally your real clients and prospects. We conduct 10-15 in-depth interviews (30-45 minutes each) to understand how they perceive your brand compared to your competitors. If you're starting from scratch, we can recruit a panel close to your target audience.
How much does it actually cost?
Initial setup (platform + tests + sales tools): €12,000 to €18,000 depending on how complex your market is. Then an optional monthly subscription to keep the messaging evolving: €1,500 to €3,000/month.
What types of businesses do you work with?
Mostly B2B tech, SaaS and professional services. Brands that sell complex products or services (= long sales cycles, a market that needs educating). We've also done a few high-end D2C brands, but B2B is still our core.
We already have a brand platform (created by a consultancy). Can you rework it?
Yes, that's 60% of our projects. We keep what's good (if anything), cut the bullshit and turn the whole thing into an operational tool. Usually, we keep 20-30% of the existing content at most.
Do you train our teams to use the platform?
Yes, it's included. We run a 2-3 hour session with your sales team (using battle cards, pitch, objections), a session with marketing (adapting the messaging to your materials), and a training document for new hires.
What if our market/offering changes during the year?
That's exactly why we offer a post-delivery subscription. New aggressive competitor? We adjust the messaging. New product feature? We integrate it into the arguments. Change in positioning? We redo the customer tests.
How long after delivery do we see results?
On the sales pitch: visible effects in 4-6 weeks (time to train the teams and test the new pitch). On the sales cycle: 2-3 months to see the average reduction. On brand consistency: immediate (if you apply the platform across all media).
Can you then help us redesign our website with the new platform?
Absolutely. It's the logical next step. We built the messaging, so we know exactly how to roll it out on a website. Usually we go brand platform → website redesign → sales materials.