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Talk to a human

Your stand is your best salesperson, as long as it is noticed.

The drama of trade shows? 80% of the stands look alike. The result: your salespeople compensate for mediocre design. We build stands that attract, retain, and convert.

Talk to a human

Start AVQP*

*As Soon As Possible (tired of anglicisms)

+340%

Visitor drop-off rate (vs traditional booth)

12 days

To design a turnkey stand

100%

Suitable for your manufacturer (or ours)

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Our success story

Branding that makes an impression, packaging that stands out on the shelf, campaigns that convert. We design strong visual identities and materials that speak directly to your end customers.

B2C & Retail
Tech companies
B2B Services

Why classic stalls fail

Because they are designed by stand builders, not by conversion experts.

Exhibition agencies charge for the rental, not the conversion

Location 3 days: €8,000-25,000. Design included? Often a generic 3D model in 48 hours. The problem: they sell square meters and furniture, not visitor engagement. Result: a nice booth that does not generate leads.

01 /

Your stand communicates... but does not sell anything.

Giant logo, corporate slogan, stacked brochures. It is a brand showcase, not a conversion tool. Visitors pass by, look for 4 seconds, and move on. Your salespeople have to make up for everything with their pitch.

02 /

Dafolle Design: Experience architecture, not decoration

We do not decorate a space. We build a physical conversion journey. Each area has an objective: to attract (signage), qualify (discovery area), convert (demo space), close (meeting room). Your stand becomes a 3D funnel.

03 /

Our ServicesStand design

Everything you need, in a single subscription

01 /

Design that stops the visitor

Vertical signage, visual contrast, "Sharp" appeal. It is designed to be seen from 15 metres in an exhibition aisle.

02 /

Integrated qualification pathway

No more "all-in-one" stand. We separate the curious (discovery area) from hot prospects (private demo space).

03 /

Independent manufacturing

We deliver the technical plans for your manufacturer. Or we connect you with our network (manufacturing rate -40% vs traditional stand provider).

04 /

Modular and reusable

Designed to adapt to different surfaces (12m², 20m², 36m²). Absorb in 3-5 lounges.

05 /

Transparent budget

Fixed design package. No outrageous monthly rental. You own the plans, visuals, and technical specs.

06 /

Unlimited iterations

In a subscription: modify your stand for each trade show (new slogan, new product area) at no extra cost.

They chose Dafolle for their website redesign.

Some examples of achievements

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

From idea to live site in 4 steps

For emergencies,

delivery possible within 24 hours

with our Boost Mode

Talk to a human

Day 1-2

Audit & Objectives

We analyze your target areas, visitor profiles, and your objectives (leads, demos, awareness). We define the zones of the stand.

Day 3-5

Course architecture

We draw the floor plan: visitor flow, interaction areas, visual touchpoints. Everything is designed for conversion.

Day 5-8

3D Design & Signage

We create photorealistic 3D renderings, signage (banners, panels), and ambiance visuals.

Day 8-10

Technical manufacturing plans

We produce the technical plans (dimensions, materials, assembly) for your manufacturer. Standard industry format.

Day 10-12

Assembly Guide & Support

The illustrated assembly guide, electrical specs, and equipment list are provided. Support included until disassembly.

Next exhibition in 3 months?

We assess your current exhibition strategy and send you 3 stand optimization suggestions (free, of course).

Talk to a human

See our event projects

Next exhibition in 3 months?

We assess your current exhibition strategy and send you 3 stand optimization suggestions (free, of course).

Talk to a human

See our event projects

Your stand costs €40,000. And generates 12 unqualified leads.

Because it was designed to win a design award. Not to stop visitors and capture qualified contacts.

CritèresDafolleAgencyFreelance
Approach
Conversion-oriented stand (flow architecture + capture zones)
Conceptual decorative stand (beautiful but empty)
Generic modular stand bought from a catalog
Visitor architecture
Flow designed to attract → qualify → capture (3 distinct zones)
No flow strategy (lost visitors, no hook)
Central counter + roll-up banner (90s configuration)
Hook & stopping power
Message scannable from 10 meters + immersive experience (demo, interaction)
Abstract conceptual visual (no one understands what you do)
Giant logo + corporate slogan (invisible in the aisle)
Functional zones
Demo area + Private discussion zone + Optimized lead capture zone
Open space without logic (public discussions = no privacy)
Table and chairs (that's it)
Setup & logistics
Designed for quick setup + optimized transport (controlled costs)
Complex stand = 2 days setup + exploded logistics costs
Fragile stand that arrives broken (last-minute repairs)
ROI & measurement
Lead tracking included + Brief capture (you know how much the stand generated)
No measurement (just "we had some foot traffic")
"Count the business cards" (spoiler: 90% unqualified)
Result
Stand that converts: +340% qualified leads vs classic stand
Award-winning stand deserted (beautiful but no one stops)
Invisible stand drowned in the exhibition (wasted budget)
CritèresDafolleAgencyFreelance
Approach
Conversion-oriented stand (flow architecture + capture zones)
Conceptual decorative stand (beautiful but empty)
Generic modular stand bought from a catalog
Visitor architecture
Flow designed to attract → qualify → capture (3 distinct zones)
No flow strategy (lost visitors, no hook)
Central counter + roll-up banner (90s configuration)
Hook & stopping power
Message scannable from 10 meters + immersive experience (demo, interaction)
Abstract conceptual visual (no one understands what you do)
Giant logo + corporate slogan (invisible in the aisle)
Functional zones
Demo area + Private discussion zone + Optimized lead capture zone
Open space without logic (public discussions = no privacy)
Table and chairs (that's it)
Setup & logistics
Designed for quick setup + optimized transport (controlled costs)
Complex stand = 2 days setup + exploded logistics costs
Fragile stand that arrives broken (last-minute repairs)
ROI & measurement
Lead tracking included + Brief capture (you know how much the stand generated)
No measurement (just "we had some foot traffic")
"Count the business cards" (spoiler: 90% unqualified)
Result
Stand that converts: +340% qualified leads vs classic stand
Award-winning stand deserted (beautiful but no one stops)
Invisible stand drowned in the exhibition (wasted budget)

The tools we use for Stand design

Any questions? We respond within 48 hours.

It is known that entrusting your design to an external team,
raises some questions. Here are our answers.

Access support

Are you making the stand or just the design?

How much does a Dafolle stand design cost?

How long does it take to design a stand?

Is the stand reusable for multiple exhibitions?

Are you in charge of logistics (transport, assembly)?

Can the stand be adapted to different surfaces (12m², 20m², 36m²)?

Do you also do signage and visuals?

Can we test the stand before production?

Which types of salons does it work for?

What is the difference between a Dafolle stand and a traditional agency stand?

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