Your booth is your best salesperson. As long as people notice it

The problem with trade shows? 80% of the stands look alike. The result: your salespeople compensate for mediocre design. We build stands that attract, retain, and convert.

2 to 3 months

for a complete overhaul

100+

sites delivered

12

senior designers

Start Plan

Design-system.md French Version

Your booth is your best salesperson. As long as people notice it

The problem with trade shows? 80% of the stands look alike. The result: your salespeople compensate for mediocre design. We build stands that attract, retain, and convert.

2 to 3 months

for a complete overhaul

100+

sites delivered

12

senior designers

Start Plan

Design-system.md French Version

Stand design

Gros sur la main d'une personne qui range un dossier

Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?

Good news, that's what we're here for.

Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...

A continuous workflow to create your new brand, and bring it to life

The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer

A dedicated team, from the first wireframe to launch

A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.

A version every 48 to 72 hours

A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.

Designed in Figma, developed in Framer, editable by you

The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.

What does a rebranding project look like?

Before starting a project, we agree together on the list of deliverables to build.

Days 1–2

Audit & Objectives

We analyze your target trade shows, the visitor profile and your goals (leads, demos, awareness). We define the stand's zones.

List of sized tasks

Access to Dafolle OS

Days 3–5

Visitor flow architecture

We draw the floor plan: visitor flow, interaction areas, visual touchpoints. Everything is designed for conversion.

List of sized tasks

Access to Dafolle OS

Days 5–8

3D Design & Signage

We create photorealistic 3D renderings, signage (banners, panels), and ambiance visuals.

List of sized tasks

Access to Dafolle OS

Days 8–10

Technical manufacturing plans

We produce the technical plans (dimensions, materials, assembly) for your manufacturer. Standard industry format.

List of sized tasks

Access to Dafolle OS

Days 10–12

Assembly Guide & Support

The illustrated assembly guide, electrical specs, and equipment list are provided. Support included until disassembly.

Why choose Dafolle for your rebranding?

Criteria

Traditional agency
Dafolle
Senior freelancer

Delivery format

Locked PDF

Living system integrated with AI tools

Figma files only

12-month changes

A change order for every change

Included in the subscription

Rate negotiated with each adjustment

Initial timeline

4-6 months

Six weeks

Variable

Annual budget

Project + change orders

A monthly subscription

Multiple invoices

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

After delivery

You are left alone with a PDF

The system keeps growing

The freelancer disappears

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

Why choose Dafolle for your rebranding?

Criteria

Traditional agency
Dafolle
Senior freelancer

Delivery format

Locked PDF

Living system integrated with AI tools

Figma files only

12-month changes

A change order for every change

Included in the subscription

Rate negotiated with each adjustment

Initial timeline

4-6 months

Six weeks

Variable

Annual budget

Project + change orders

A monthly subscription

Multiple invoices

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

After delivery

You are left alone with a PDF

The system keeps growing

The freelancer disappears

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey from the Dafolle team
Joffrey from the Dafolle team
Joffrey from the Dafolle team
Joffrey from the Dafolle team

Joffrey & Clara

Co-founders of Dafolle

All members of the Dafolle team

Close-knit team

Close-knit team

Fan of the merch

Fan of the merch

Actual photo (see quality)

Actual photo (see quality)

Fond coloré décoratif

Next exhibition in 3 months?

We assess your current exhibition strategy and send you 3 stand optimization suggestions (free, of course).

Fond coloré décoratif

Next exhibition in 3 months?

We assess your current exhibition strategy and send you 3 stand optimization suggestions (free, of course).

Gradient background

We've anticipated your questions

We know that outsourcing your design to an external team can raise a few questions. Here are our answers.

Gradient background

We've anticipated your questions

We know that outsourcing your design to an external team can raise a few questions. Here are our answers.

Do you build the stand or just design it?

We deliver the complete design (3D plans, technical plans, signage). You choose your manufacturer or we connect you with our partner network (manufacturing -40% vs traditional stand builder).

How much does a Dafolle stand design cost?

One-off: €3,500-€7,500 depending on complexity (floor space, number of zones, custom elements). On subscription: included in the package, unlimited iterations for every show.

How long does it take to design a stand?

12 days for a complete stand (architecture, 3D design, technical drawings, signage). It can be reduced to 8 days in rush mode.

Is the stand reusable for multiple exhibitions?

Yes. We design adaptable modular structures. You can modify the signage, visuals, and configuration for each event.

Are you in charge of logistics (transport, assembly)?

No. We provide the plans and the assembly guide. You handle the manufacturing, transport, and assembly (or your usual contractor).

Can the stand be adapted to different floor sizes (12m², 20m², 36m²)?

Yes. We design a modular version with 3 configurations depending on the available space. You keep visual consistency.

Do you also do signage and visuals?

Yes. Kakemonos, product panels, roll-ups, screens (video storyboard), brochures (layout only). Everything is designed in line with the stand.

Can we test the stand before production?

Yes. We deliver a photorealistic 3D rendering + a 360° virtual tour to validate the experience before starting production.

What types of trade shows does it work for?

B2B shows (tech, industry, health), consumer shows (retail, food), corporate events (conventions, roadshows). We adapt the architecture to the visitor profile.

What is the difference between a Dafolle stand and a traditional agency stand?

Traditional agency = rental + decoration. Dafolle = conversion architecture + high-end design + full ownership. You own everything, reuse everything, control everything.

English