Cinema screen displaying Humanlinker

Your swag shouldn't end up at the back of a drawer

The problem with classic merch? Generic, invisible, forgotten in 48 hours.

2 to 3 months

for a complete overhaul

100+

sites delivered

12

senior designers

Start Plan

Design-system.md French Version

Cinema screen displaying Humanlinker
Cinema screen displaying Humanlinker

Your swag shouldn't end up at the back of a drawer

The problem with classic merch? Generic, invisible, forgotten in 48 hours.

2 to 3 months

for a complete overhaul

100+

sites delivered

12

senior designers

Start Plan

Design-system.md French Version

Cinema screen displaying Humanlinker

Goodies & Merch

Gros sur la main d'une personne qui range un dossier

Has your brand aged faster than expected? Are your teams lost between ten versions of the logo? Has your rebrand been dragging on for eight months and you're launching in three weeks?

Good news, that's what we're here for.

Too much complexity, not enough impact.More time was spent getting organized than actually producing. Deadlines slipped, feedback piled up, and the creatives ended up burning out...

A continuous workflow to create your new brand, and bring it to life

The art direction is crazy, but our method isn't. Thanks to our working methodology, we co-create your brand with your teams through successive 48–72h iterations. Every deliverable is justified by your senior lead designer

A dedicated team, from the first wireframe to launch

A senior lead designer driving the project, a project manager steering it day-to-day, and Geoffrey developing it in Framer. The same people from kick-off to training, plus a video with every delivery so you never lose track.

A version every 48 to 72 hours

A traditional agency leaves two to three weeks between presentations. At Dafolle, each task is estimated in credits before starting, then delivered in short iterations. You provide immediate feedback, and the project never gets bogged down.

Designed in Figma, developed in Framer, editable by you

The pages are designed in Figma, approved on your phone, and then Geoffrey builds them in Framer. Once live, changing text takes just two clicks, and the site connects to your AI tools via MCP.

They chose Dafolle for their Goodies & Merch

A few examples of our work

What does a rebranding project look like?

Before starting a project, we agree together on the list of deliverables to build.

Days 1–2

Brief & Strategy

We identify your targets, your values, and how the item will actually be used. Trade show, customer package, onboarding, public merch?

List of sized tasks

Access to Dafolle OS

Days 3–4

Product selection

We propose 3-5 product ideas aligned with your brand, with a scoring grid: usefulness, cost, memorability.

List of sized tasks

Access to Dafolle OS

Days 5–7

Design & Variants

We create the design of the selected item. Pattern, typography, logo placement. We test the variants.

List of sized tasks

Access to Dafolle OS

Days 8–9

Mock-ups & Validation

We deliver photorealistic 3D visuals. You approve before launching production.

List of sized tasks

Access to Dafolle OS

Days 10–12

Sourcing & Quotes

We contact 3-4 suppliers, compare prices and delivery times. You choose the best value for money.

Day 13+

Production Follow-up

We manage production: sample validation, quality control, delivery. You receive merch ready for distribution.

Why choose Dafolle for your rebranding?

Criteria

Traditional agency
Dafolle
Senior freelancer

Delivery format

Locked PDF

Living system integrated with AI tools

Figma files only

12-month changes

A change order for every change

Included in the subscription

Rate negotiated with each adjustment

Initial timeline

4-6 months

Six weeks

Variable

Annual budget

Project + change orders

A monthly subscription

Multiple invoices

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

After delivery

You are left alone with a PDF

The system keeps growing

The freelancer disappears

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

Why choose Dafolle for your rebranding?

Criteria

Traditional agency
Dafolle
Senior freelancer

Delivery format

Locked PDF

Living system integrated with AI tools

Figma files only

12-month changes

A change order for every change

Included in the subscription

Rate negotiated with each adjustment

Initial timeline

4-6 months

Six weeks

Variable

Annual budget

Project + change orders

A monthly subscription

Multiple invoices

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

After delivery

You are left alone with a PDF

The system keeps growing

The freelancer disappears

Team autonomy

Agency dependency

Full, via templates + AI tools

Reliance on freelancers

When we launched Dafolle, we had had enough of website redesigns that drag on for eight months, cost six months' worth of contract amendments, and end up with a site that no one dares touch anymore.
We built a model for the exact opposite: a subscription with no quotes, senior designers recruited for their business acumen, and an AI infrastructure that we enhance every month so your teams remain autonomous after we're done.
If you're hesitating about entrusting your redesign to us, let's take fifteen minutes. I'll tell you what we can do, and what we won't do.
Joffrey from the Dafolle team
Joffrey from the Dafolle team
Joffrey from the Dafolle team
Joffrey from the Dafolle team

Joffrey & Clara

Co-founders of Dafolle

All members of the Dafolle team

Close-knit team

Close-knit team

Fan of the merch

Fan of the merch

Actual photo (see quality)

Actual photo (see quality)

Fond coloré décoratif

Ready for merch people actually keep?

We audit your current goodies (or start from scratch) and propose 3 product concepts.

Fond coloré décoratif

Ready for merch people actually keep?

We audit your current goodies (or start from scratch) and propose 3 product concepts.

Gradient background

We've anticipated your questions

We know that outsourcing your design to an external team can raise a few questions. Here are our answers.

Gradient background

We've anticipated your questions

We know that outsourcing your design to an external team can raise a few questions. Here are our answers.

How long does it take to create a custom branded item?

13 days for design and sourcing. Production depends on the supplier (15 to 45 days depending on quantity and complexity).

Do you also manage production?

We manage and quality-check, but we don't manufacture. We work with a network of vetted suppliers. You approve the quote and the sample.

How much does Dafolle swag cost?

Design + sourcing: €1,490. Production: depends on quantity and item. Example: 500 screen-printed tote bags ≈ €2,500 (€5 each).

What is the minimum quantity to start production?

It depends on the item. Textiles: 50 pieces. Stationery: 100. Technical items: 250. We adapt according to your budget.

Can we make several different goodies?

Yes. We can create a consistent range (e.g. trade show pack = tote + notebook + stickers). Unified design, grouped production.

Do you offer merchandise to sell (e-shop) or just to give away?

Both. If it's for selling, we optimize the design for desirability and calculate the margins.

Can we test the design before mass production?

Yes. We always ask the supplier for a physical sample before confirming the full production.

Do you manage goodies for events (tight deadlines)?

Yes, but please let us know 6 weeks in advance. Any later and the options shrink (and prices go up).

Are the source files delivered?

Yes. You will receive the Illustrator/Figma files + print exports + guidelines to reproduce the design.

Do you also do product packaging?

Yes. We design the pack (box, label, insert) and we find the manufacturers. Separate budget, same process.

English